detected enhances trust on Machine Compare marketplace

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Machine Compare started as an online platform for machinery sellers to list capital equipment has evolved to now include an auction sales environment, on-site personalisation, tailored experiences for both machinery buyers and sellers, chatbots to streamline the buying experience, subscription-based payment terms, and new marketing channels to increase traffic and conversion. To add trust, they have now partnered with detected to enhance due diligence and reinforce trust.

Marketplace Trust

The largest marketplaces in the world have well established feedback mechanisms which can offer trust to consumers. They are also big enough with buyer protection policies that consumers know if something goes wrong that the marketplace has their back. But what about newer and lesser known marketplaces, especially B2B marketplace such as Machine Compare, where high value transactions take place? That’s where detected comes in.

detected bill themselves as the world’s first agnostic business verification platform and is perfect to enable B2B buyers and sellers to trade with confidence. A username, and maybe some basic unverified business information is all most marketplaces provide buyers but detected use thousands of data points confirm a buyer or seller’s business identity, location, solvency and credit rating in seconds. This is displayed with a detected easily recognisable clickable visual cue backed by data that tells a marketplace buyer “I can trust this business; I should feel safe buying from them”.

detected on Machine Compare marketplace

Every listing on Machine Compare’s new marketplace will contain the detected icon. Clicking this internationally recognised mark of trust immediately brings up a seller’s real-time business credentials; live information that detected gathers automatically, standardised and presented in an easy-to-understand interactive format. detected is the only company in the world to surface this detailed data on a marketplace’s front-end website.

“We’re giving organisations the chance to revaluate how and when stock is bought, sold and marketed, giving end-to-end users full transparency of the supply chain and most of all, the assurance needed to trade securely. detected forms an important part of this governance process, increasing transparency, protecting customers and strengthening the customer experience.

Like detected, Machine Compare is highly committed to the circular economy and its new marketplace helps businesses close the circle by extending the life of spare parts by stopping parts from prematurely being considered at end-of-life. Furthermore, after parts have been used and have reached end-of-life, Machine Compare invites recycling partners to repurpose these parts to create a truly circular ecosystem. As well as that, all carbon emitted throughout the supply chain is then displaced, supporting the conservation, reforestation and carbon powerhouses across the world who need it most.”
– Ben Findlay, CEO and co-founder, Machine Compare

“Machine Compare has built a leading position serving a sector critical to the UK economy. Buyers and sellers want to feel comfortable with their decisions. Confidence and trust makes or breaks a sale. We are excited to work with Machine Compare to deliver transparency that customers can trust.”
– Liam Chennells, Chief Executive Officer, detected



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