Shops are open, footfall on the high street is massively up compared to just over a month ago when non-essential shops were still closed, but it still lags behind pre-pandemic levels of trading. That suggests that most people are still quite happily buying online and may never full transition back to high street shopping again… but online retailers need to ensure that they keep customers as they do once again have choice. Closing the gap on customer delivery and returns experiences and ensuring you meet their expectations is more crucial than ever before.
We discussed this in a recent webinar which you can now watch again here. In the webinar we discussed what consumer expectations are and how closing the gap is essential to keep their business.
As consumers return to work, some in offices but many will actually be working on the high street, convenience is once again king. During the pandemic, many were simply happy that their purchase arrived and delivery speed wasn’t so important and they were also at home to receive their parcel. Now people are leaving home again, and some may even be going on holiday or to stay with family in the UK and a few selected overseas countries, choice and convenience will once again become crucial to closing the gap and winning and retaining business.
Watch the webinar now to find out how you can win new customers and keep existing customer coming back for repeat purchases. You’ll hear my thoughts as well as those of our guest speakers Bobbie Ttooulis, Group Marketing Director for GFS and, Phil Bradley-Smith, Technology Specialist for GFS with practical tips on how to attract and retain customers.