InPost have announced a new partnership with sustainable fashion innovator, Yellow Octopus Group, which aims to offer consumers a more convenient and greener way of donating and recycling clothes.
The companies combined will encourage and incentivise more sustainable behavior by offering consumers exclusive discount coupons for every donation made, and in doing so, contributing to the creation of “circular fashion” with old clothes being reused, recycled or remade into new products and preventing them from ending up in landfill.
Consumers can register old clothing via Yellow Octopus’s reGAIN app and drop off donations to any InPost locker in the UK completely free of charge — with the whole process taking a matter of seconds. This makes it even more convenient to participate in the scheme, helping to further boost the green benefits of signing up to the service by reducing the environmental impact of shipping the clothes.
InPost’s ambition is to green the delivery and returns of circular fashion by managing the process more efficiently and sustainably. The home delivery trend for online shopping and returns could become unsustainable if it continues to surge. Accordingly, the fashion industry is facing heavy pressure to reduce carbon emissions and waste, not least from a new generation of consumers who demand more environmental accountability — this has given added impetus to the argument for circularity.
“We’re pleased to partner with Yellow Octopus to support its reGAIN programme. This collaboration is another vote of confidence for fashion’s fast growing circular economy. Our own research suggests that consumers – especially 18-34 year olds – are increasingly looking for ways to live more sustainably — what we need to do is try to make it as convenient as possible to adopt green behaviours. That’s why we’re so excited to play an integral part in helping to scale this concept by making it super convenient for consumers to participate and completely free to send donations via lockers. With the added bonus of a money off voucher in return, it’s a win-win for consumers”.
– Jason Tavaria, CEO, InPost