As of today, Amazon has grown Climate Pledge Friendly badged products in Europe to 100,000 and added five new certifications that help preserve the natural world: Associazione Italiana Agricultura Biologica (AIAB), EU Organic, Fair For Life, Natrue, and Soil Association Certification – bringing the programme’s number of certifications in Europe to 31.
This includes 30 third-party certifications and Amazon’s own Compact by Design certification. Customers can now see the Climate Pledge Friendly label to signify that products belong to the certifications when searching for more than 200,000 products across the UK, Germany, France, Italy, Spain, and the U.S.
Each of the new certifications plays a vital role in facilitating a more sustainable shopping experience, with Associazione Italiana Agricultura Biologica (AIAB) helping consumers to identify organic food, cosmetic and detergent Italian products, avoiding the use of chemical pesticides.
EU Organic products have zero or minimal chemical pesticides or fertilisers, support animal welfare and non-genetically modified standards, and must contain at least 95% organic ingredients.
Fair for Life certifies fair trade products and more socially and environmentally responsible supply chains.
Soil Association Certification supports a sustainable way of farming and producing food, while helping farms to combat climate change.
NATRUE is committed to set and build strict requirements for the certification of natural and organic cosmetic products, covering sourcing, formulations, packaging and ethical requirements.
“We’re delighted to be expanding our Climate Pledge Friendly programme to more than 100,000 products in Europe with these new third-party certifications. Climate Pledge Friendly has been designed as a simple way for our customers to shop more sustainably, and forms an important part of our commitment to building a sustainable business for our employees, customers, and communities. These new certifications provide yet more choice for our customers, and we’re excited to have such a diverse group of reputable sustainability certifications on-board.”
– Zak Watts, Amazon’s Director of Sustainability in Europe