Coty and Pinterest have announced the launch of the Marc Jacobs Fragrances holiday campaign on the platform. Providing the ideal solution for shoppers looking to gift loved ones with fragrance this year, the festive campaign features an interactive fragrance finder quiz on Pinterest.
Guiding Pinners through questions about the person they are gifting for, including who the recipient is, and which statement best describes their personality, they are then presented with one of six Marc Jacobs Fragrances, revealing a unique perfume match, available for purchase.
Coty has utilised Pinterest’s Pin Extension feature, an ad solution that gives consumers an immersive brand experience within Pinterest’s in-app browser, simply by swiping up within a regular Promoted Pin.
Pinterest is among the biggest beauty platforms in the world. About 87% of users come to Pinterest when they are actively considering beauty or personal care products, but are still undecided, which provides the ideal opportunity for brands to meet their target audience with the exact things they are looking for. With customised beauty ideas growing in popularity on the platform over the past year, Pinterest understands individual interests and tastes and delivers relevant, personal content.
“A new perfume is the ultimate luxury gift. Through beautiful imagery, descriptions and a few questions, our Marc Jacobs Daisy quiz on Pinterest enables people to choose a bespoke Daisy gift for their loved ones (or themselves) this season, from the comfort of their living room.”
– Hollie Smit, Senior Digital Manager, Coty UKI
“Millions of people come to Pinterest each month to find relevant and actionable beauty ideas and products. We’re delighted to partner with Coty to help them inspire shoppers and beauty-lovers this holiday season, making it even easier to find the perfect personal gift for friends and family, or themselves!”
– Clara Mayer, Beauty Lead, Pinterest