As more companies start looking at how live streaming can enhance the customer shopping experience Trendyol announce a new partnership with Singapore based live streaming provider belive. The partnership will bring a unique in-app live stream platform to customers, allowing them to shop interactively from live videos.
The collaboration enables the company’s more than 200 thousand sellers to sell online via live streaming directly through the Trendyol app or website, reaching more than 30 million customers. This latest partnership solidifies BeLive Technology’s reputation as the leading provider for reliable, powerful, and engaging live streaming solutions. BeLive Technology operates from three locations including Singapore, Vietnam, and Shenzhen, and has delivered over 3.7 billion minutes of live video to over 100 million viewers worldwide.
The new platform, Trendyol Go-Live App, allows for direct live shopping, real-time customer engagement, and sentiment analysis among Trendyol’s users. It enables hosts to cast their videos via multiple channels simultaneously, including YouTube and Facebook. The platform powered by BeLive Technology includes interactive features integrated natively in the Trendyol mobile app and website, enabling users to shop online in real-time, post comments, and share content.
We are delighted to offer a powerful live streaming platform to Trendyol, enabling them to better interact with customers, build stronger relationships, and operate more efficiently. Trendyol Go-Live App allows merchants to surf the wave of live streaming, the world’s fastest-growing video medium. Live commerce also helps enhance brand trust due to its authenticity, which will lead to more time spent on the Trendyol platform. By offering a reliable in-app live shopping experience, we are confident this partnership will be a huge success.– Kenneth Tan, CEO, and Co-founder, BeLive Technology
The beauty of live streaming is it’s ability to replicate an experience that we witness in physical stores. By having an expert walk a consumer base through a product line in real-time people are getting an experience that they could be missing when they browse an online store. I predicted that we would see more marketplaces jumping on the live streaming trend so it is no surprise to see Trendyol doing just that.