Amazon Handmade sellers to get access to Build International Listings tool

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Amazon Handmade is enabling Build International Listings as part of a multi-year project to improve the listing experience for Handmade selling partners. Build International Listings will become available to Amazon Handmade from the 30th of March 2022.

While Handmade selling partners have always had the ability to sell their products globally, this process has been heavily manual. By enabling Build International Listings for sellers, much of manual work is automated.

The Build International Listings tool helps you create and update offers from a single source Amazon country marketplace to one or more target country marketplaces. You save time and effort by managing offers in one marketplace. From that source marketplace, the tool will update eligible offers and prices in the target marketplaces based on settings that you specify and the currency exchange rates.

Build International Listings works within a region where there are multiple marketplaces, such as Europe or North America, and across regions when you have connected them by linking accounts.

Build International Listings tool seller requirements

  • Professional selling account
  • European Unified Account if using Build International Listings in Europe
  • North America Unified Account if using Build International Listings in North America
  • Linked accounts between regions if using Build International Listings across regions
  • Accounts in good standing in the marketplaces to be connected

ASIN requirements

  • An ASIN must have an active offer in the source marketplace.
  • A product must comply with all applicable laws and not be prohibited in the target marketplace.
  • A seller must be approved for restricted products or categories.

How to

  1. Go to the Build International Listings tool and click on Get started.
  2. Choose your source and target marketplaces.
  3. Select offer creation rules or create your own list of offers to be replicated and price-synchronised.
  4. Define your default price rules.
  5. Review your settings.
  6. Wait for Amazon to process the connections. You will get an email when this is complete.


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