Advertising Tips from Amazon Seller University

CATEGORY: Amazon News

Amazon Seller University is packed with educational resources to help businesses, brands and entrepreneurs learn how to succeed as Amazon Selling Partners. You’ll find everything you need to run your business from how to get started and product sourcing to advertising tips, shipping and FBA, to managing your brand on Amazon with A+ content.

With Prime Day fast approaching, if you want to brush up on advertising to take full advantage, you can get quick advertising tips for your brand or business with Amazon’s on-demand learning resources. These super-short videos demonstrate specific steps while you’re creating or adjusting your campaigns.

How to use keyword match types

Watch now

Keyword match types help you control where your ads may appear in your campaigns.

How to add negative keywords to your campaigns

Watch now

Negative keywords help prevent your ads from appearing on irrelevant or low-performing customer shopping queries.

How to add sub-pages to your Store

Watch now

Make a home for your brand story. Showcase flagship products or seasonal items. Organize them by theme or category, to help customers find what they need.

How to drive traffic to your Store with Sponsored Brands

Watch now

Link your Sponsored Brands ads to your Store to help shoppers explore your entire product selection and brand.

How to add a custom image to your Sponsored Brands campaign

Watch now

You can include an image of your products or brand in a lifestyle setting alongside the selected products in Sponsored Brands product collection ads.

How to target product categories in your Sponsored Display campaign

Watch now

Use product targeting to target categories that are relevant to the product you want to promote to help your ads reach the right customers at the right time.


EU Compliance Requirements - Germany

EU Compliance Requirements – Germany

Amazon Automate Pricing now tracks retailers

Amazon Automate Pricing now tracks retailers

1st Amazon UK Strike

1st Amazon UK Strike today

Strike at DHL impacts Amazon shipping

Strike at DHL impacts Amazon shipping

Reverse charge VAT on B2B transactions

Amazon B2B Reverse Charge VAT change

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars