Following the success of the B2B platform in France, Spain, Italy and the UK, ManoManoPro launched in Germany in November, offering trade professionals a unique experience combining the power of the ManoMano marketplace with specially tailored products and services, revolutionising the purchase process.
ManoManoPro is available to all trade industries in Germany, including builders, carpenters, electricians, painters, plumbers, farmers, restaurant owners, garage owners, and hotel managers.
To assist sellers to build out a business strategy for 2023, ManoMano have identified three key areas to focus on:
Value
The most important area to target will be value. A study conducted by ElectricalDirect suggests the rising cost of materials will be the most significant challenge for 44% of UK tradespeople in 2023. Throughout the year sellers must regularly review their pricing strategy to ensure it remains competitive and affordable within the industry. Offering alternative payment solutions such as ‘shop now, pay later’ is also beneficial to consumers and businesses who are looking to take more control over their expenditures, which will become more much more frequent in 2023. Whilst discounts cannot be offered all day, every day, it will be a key lookout for trade professionals when searching for new products, and so sellers must ensure any product promotion varies between the trades to cater to all audiences.
Convenience
As well as value, tradespeople will also be looking for convenience. During a period of economic turbulence time is precious for businesses, and so any time wasted on the job can have an impact on outgoing costs and expected income. Recent research from ManoManoPro suggests the average tradesperson wastes around 4 hours each week to pick up materials; waiting around for products to be delivered; and chasing up fixtures and fittings that arrive with missing parts. For 2023 sellers need to prioritise a strong inventory management, analyse sales to bulk up on popular product, and provide swift and speedy responses to customer enquiries in order to simplify their purchasing experience.
Profitability
Sellers need to be aware of the economic affects on their own business and find a balance between
supporting their customers and growing their own platform – this balance can be found through ManoManoPro. By joining the platform, sellers are able to offer both value and convenience to their customers through simple invoice management, order tracking, dedicated Pro advisors, regular running discount page and specially tailored products and services, as well as branch out from a localised target audience and showcase their brand to tradespeople across the UK, in turn helping increase sales and customer engagement.
