Agora is a beauty, skincare and wellness video shopping platform available only via a mobile app in the UK. It brings together brands, independent content creators and a marketplace model to give consumers an engaging way to buy beauty products.
Brands sign up to the platform as they would for Amazon or eBay, providing product content and pricing information. They are also responsible for fulfilling orders placed by customers through the Agora platform.
Where Agora differs from a traditional marketplace model is that sales are driven by independent content creators uploading videos or streaming live product reviews or general beauty content.
The content creators add tags for any products used or mentioned in their video and this enables consumers to add the products to a shopping basket and checkout, all within the platform. Shoppers also receive loyalty points against purchases and when introducing friends to the app. Loyalty points take the form of in-app currency called Agora coins. These coins can be exchanged for free make up and beauty items.
The content creator receives commission for any sales they make for the brands.
In March 2023, a store front feature was added to the app enabling content creators to build their own store by tagging products they like from among the items listed for sale.
If you want to start selling on Agora, you can contact them through the app.
This is an extract from our RetailX Health & Beauty Marketplaces 2023 report. Download the full report with more insights here.
