Instagram Subscriptions offer PayWall content income to creators

Category: Brands
Instagram Subscriptions offer PayWall content income to creators

Instagram subscriptions being made available to more creators around the world. Eligible creators in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain and the United Kingdom will be able access to Subscriptions and start earning through support from their fans. The plan is to continue rolling out access globally in the coming months.

Instagram subscriptions are effectively a paywall to your best content, so this isn’t suitable if you’re just plugging a product. Where subscriptions will come into their own is if your brand has a strong ‘How to’ set of content that adds value to subscribers, perhaps coupled with giveaways, exclusive discounts, and early access to sales.

With Instagram subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already.

Sharing exclusive content with subscribers across multiple formats helps build community with your subscribers in different ways. The Instagram Subscriptions Creator Playbook provides tips and best practices including how to turn on offers to help you grow and keep subscribers.

You can set a monthly price of your choice, unlock a “subscribe” button on your profile and offer the following benefits to your subscribers:

  • Subscriber Posts, Stories, Reels, and Lives: You can create reels, posts, and stories just for your subscribers. Share exclusive content, use interactive story stickers or even go live with your paying subscribers only.
  • Subscriber Highlights: Your newest exclusive stories will automatically be saved to a highlight that is only visible to subscribers so they never miss a story.
  • Subscriber Broadcast and Social Channels: You can give your subscribers special access or information in subscriber-only channels.
  • Subscriber Badges: You will see a subscriber badge next to comments and messages your subscribers send so you can easily identify and prioritize interacting with them.

In the US where Subscriptions first launched, the price range is $0.99, $1.99, $2.99, $4.99, $9.99, $19.99, $49.99 and $99.99. The price point you set it likely to very much depend on the value you can offer your subscribers. Most important of all will be to produce exclusive content on a regular basis that justifies your subscribers’ paying and continuing to subscribe.

If eligible, you’ll be able to set up Instagram Subscriptions from your Professional dashboard settings where you’ll find the Subscriptions options.


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