Amazon have had a cracking Prime Day, even with the economy tanking in many parts of the world where they operate. The biggest single sales day, biggest Prime event for third party sellers, and consumers saved more through discounts than in any previous year.
- Amazon have announced that the 11th of July, the first day of Prime Day 2023, was the single largest sales day in company history.
- Prime Day 2023 was also the biggest Prime Day event ever for independent sellers, whose sales growth in Amazon’s store outpaced Amazon’s retail business
- Prime members saved more this year than any other Prime Day event, saving more than $2.5 billion across millions of deals.
- Over the course of the two-day shopping event, Prime members purchased more than 375 million items worldwide on millions of deals across the Amazon store, helping make it the biggest Prime Day event ever.
The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event. Prime is an incredible value, and we’re proud to offer additional value for members through exclusive deals events like Prime Day. Thank you to our Prime members for continuing to shop in our store, and to our employees and independent sellers around the world who delivered for customers this Prime Day.
– Doug Herrington, CEO, Amazon Stores
Helping to make this the biggest sales day in their history, Amazon offered more deals than any past Prime Day event, with Home, Fashion, and Beauty among the top-selling deal categories, and Fire TV Stick, LANEIGE Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner among the top-selling deals.
Amazon also pointed out that this wide selection is made possible through independent sellers – most of which are small and medium-sized businesses – and this Prime Day was the largest ever for independent sellers in Amazon’s store. Amazon offered more Prime Day deals on small business products than ever before, and this year, small businesses Caraway, True Classic, and TUSHY increased their average daily sales in Amazon’s store by over 18x during the first day of the Prime Day event when compared to 2023 leading up to Prime Day.
Prime members also purchased millions of Alexa-enabled devices, including Fire TV Stick (3rd Gen) with Alexa Voice Remote, which was the best-selling product across all of Amazon worldwide.
Buy with Prime
This Prime Day, members shopped deals beyond the Amazon store using Buy with Prime, a new Prime member perk that offers U.S.-based members Prime benefits when shopping directly from participating brands’ websites.
To help drive awareness for these deals, Buy with Prime invited a range of small, medium, and larger merchants to participate in promotional activities in connection with Prime Day deals on their own sites. These deals were featured across Amazon channels, including placement in premium on-site banners on the Amazon store, influencer content, and digital awareness campaigns.
Merchants who participated in Prime Day activities, in aggregate, experienced a 10x increase in daily Buy with Prime orders and saw an 8x increase in daily revenue from those orders during the Prime Day event period versus the month before Amazon announced Prime Day.
