Coming to Amazon this October will be another Amazon sale event, billed as Amazon Prime Big Deal Days.
This will be an exclusive shopping event for Prime members, offering some of Amazon’s best deals of the season across 19 countries.
Amazon Prime Big Deal Days will run in: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and of course the UK. Look out on the deals dashboard for deadlines to submit your offers, ship into FBA, and get your products included in the sale.
Very excited to announce Amazon Prime Big Deal Days – exclusive access to some of the best deals of the season, available to UK Prime members this October. Stay tuned for more details!
– John Boumphrey, VP Country Manager UK, Amazon
Amazon Prime Big Deal Days sounds like a totally new sales event, but it builds on what was called the Amazon Prime Early Access Sale and that can offer some insights as to what to expect. The sale is likely to take place around six weeks before of Black Friday and Amazon aim to tempt consumers to spread out their seasonal spending.
Last year, toys, home, beauty and personal care, apparel, and electronics. Echo, Fire Tv and Kindle devices were among some of the best-selling items on Amazon.co.uk. Customers ordered more than 100 million items from Amazon’s selling partners around the world in the 48-hour sales period.
Extending the Christmas spending period right back to October makes a lot of sense, especially in a cost of living crisis. Logistically it makes Amazon’s life easier if some spend can be diverted away from the single day of Black Friday, and in recent years we’ve seen Black Friday extended to a weekend, and then a week or longer with deals spread over an elongated period. Now, in addition to Black Friday and Prime Day, Amazon appear to be aiming to establish a third annual sales event in October.
While the exact days that the sale will take place have yet to be announced, the smart money for the most likely spot in the calendar will be the 10th and 11th of October, but that’s our best guess and we’ll update you as soon as we know more.
How Amazon sales events impact marketplace sellers
Halo effect of promotions.
If you take part in an Amazon sales event, the halo effect can boost your sales for many months into the future. By offering a deal and attracting vast numbers of purchases in a short space of time, your product will rocket up the rankings into the category best seller and your recent sales score will help keep you there long after the sale event and your deal has ended. Don’t consider any deals you offer based purely on the diminished margins you make on the day – factor in the boost in sales post even when the deal has ended and you are selling at full price again.
Boost from not taking part in deals
Amazon sales events also benefit many retailers who haven’t offered a promotion on their products. When Amazon hold a sales event, such is the impact on consumers that they just shop more regardless of discounts and deals. What this means for you as a brand or retailer selling on Amazon is that sales events are a time when you should consider increasing advertising with Amazon Sponsored Products or Sponsored Brands. Shoppers are going to be keen to spend with you and if you’re not offering a deal then use alternative methods to ensure you have high visibility to hoover up the sales.
