CommerceHub have announced that they have sold ChannelAdvisor’s Shoppable Media and Brand Analytics product lines to MikMak, and created a strategic partnership to expand MikMak’s market access across CommerceHub’s global commerce network. This will enable CommerceHub to focus on marketplace, drop ship, retail media and digital marketing solutions for brands and retailers.
For MikMak, the deal strengthens their breadth and depth of commerce insights and enhances their professional services and customer support team with additional resources. It also marks the start of a strategic partnership between MikMak and CommerceHub, which operates the world’s largest commerce network, bolstered by its acquisition of ChannelAdvisor in late 2022. This transaction allows CommerceHub to focus on its world-leading solutions, while partnering with another industry leader to continue to serve mutual customers.
The acquisition makes MikMak one of the largest global ‘where to buy’ solutions, increasing its reach and influence, significantly increasing the volume of Gross Merchandise Value (GMV) and media impressions processed through its platform. The acquisition brings hundreds of new brands to the platform deepening its already profound retail network across North America, EMEA, LATAM and APAC.
To thrive in today’s market, brands need deeper global commerce insights with more advanced tools to measure and monitor success. Our aggressive roadmap helps solidify our market position as a global leader in eCommerce enablement and analytics. Over the past six months, we acquired the global commerce platform Swaven, introduced our most comprehensive offering to date, and brought to market a reliable and grounded way to measure cross-retailer Retail Media performance. The addition of ChannelAdvisor’s Shoppable Media and Brand Analytics client roster, technology and team further expands our capabilities to position our brand partners for long-term success in a constantly evolving and dynamic landscape.
– Rachel Tipograph, Founder and CEO, MikMak
For existing MikMak brands, this move means they have access to even richer data and larger retail network through the platform, as well as an excellent customer support and professional services team. Additionally, brand partners gain access to accelerated growth, expertise and partner integrations in the consumer electronics, home improvement and automotive accessories categories on top of MikMak’s already strong presence in CPG, grocery, alcohol, beauty, personal care, pet care, home care and toy markets.
Following the completion of this transaction and initial integration, CommerceHub and MikMak are expecting to form a strategic partnership to enable the two companies to jointly sell various complementary offerings to deliver further value for the retailers and brands they serve.
We have had incredible success providing best-in-class commerce insights to customers via our Shoppable Media and Brand Analytics products. I’m confident that the addition of these products to MikMak’s roster is a great fit for them and our customer. This transaction unlocks new opportunities for our customers and brands with unparalleled reach, insights, and analytics, while enabling CommerceHub to further enhance our market-leading products for retailers and brands with marketplace, drop ship, retail media and digital marketing solutions. We envision MikMak as a long-term partner for future collaborations that will continue to benefit our customers, partners and employees.
– Bryan Dove, CEO, CommerceHub
Existing CommerceHub customers that are using Shoppable Media and Brand Analytics tools will benefit from access to MikMak’s next-level eCommerce enablement and analytics platform, MikMak 3.0. This growing platform enables commerce and conversion opportunities across virtually every consumer touchpoint, along with more advanced category, retailer and consumer analytics from around the world, to guide decision-making across a brand’s entire organization and drive real business results. Account managers will work directly with existing Shoppable Media and Brand Analytics customers to upgrade them to the MikMak 3.0 platform.
