Amazon celebrate 25 years in the UK with Top 25s & quiz

Category: Amazon News

Amazon has unveiled some of the most popular products of all-time to celebrate 25 years of Amazon in the UK. The most popular lists give a unique insight into UK trends since the first Amazon order in 1998, and reveal our favourite products ever, broken down across films, music, books, video games, fashion, beauty, and more.   

From Adele featuring four times in the top 25 most popular albums of all time to Mamma Mia! being one of the most popular DVDs ever, and Crocs being the titan of fashion to the Call of Duty franchise standing out as the top video games, the new lists provide a snapshot of what’s captured the interest and imagination of the UK.

Some of the most popular products were revealed today in ‘Amazon’s Quiz of 25 Years’, hosted by comedian Tom Allen and featuring Babatúndé Aléshé, Judi Love, Sam Thompson, and Dani Dyer. The panellists were put through their paces as they competed to uncover the nation’s shopping habits, guessing some of the most popular products since 1998 across Amazon categories including books, music, films, video games, beauty, fashion, and toys & games.

Amazon arrived in the UK 25 years ago, and a lot has changed since then. We have evolved from being an online bookseller in 1998, to offering customers millions of items including tech, toys, food, fashion, films, music and lots more. We have seen popular products stand the test of time and some trends come and go, but we know that some things don’t change – customers will always want good prices, wide selection and fast, convenient delivery options, and we look forward to delivering this for the next 25 years and beyond.

-John Boumphrey, UK Country Manager for Amazon
Top 25 most popular products of all time on (in alphabetical order)
Andrex Gentle Clean Toilet Rolls 
Call of Duty franchise
Cards Against Humanity
Dots for Spots Pimple Patches 
Duracell Plus AAA Batteries
Earth Rated Dog Poo Bags
Echo Dot
FIFA franchise
Fifty Shades books trilogy
Fire TV Stick
Garnier Nutrisse Permanent Hair Dye
Grenade High Protein and Low Carb Bar
Harry Potter books series
Kindle Devices
Lindt Lindor Milk Chocolate Truffles Box
Mamma Mia! The Movie 
Nizoral Anti-dandruff Shampoo 
SlimFast 7 Day Kit
Tassimo Kenco Colombian Coffee Pods
Tepe 0.45 mm Interdent Orange Brushes 
The Boy, The Mole, The Fox and The Horse
WaterWipes Baby Wet Wipes
Top 25 most popular albums of all time on (in alphabetical order)
Ed Sheeran
A Head Full of DreamsColdplay
BabelMumford and Sons
Back To BlackAmy Winehouse
ChristmasMichael Bublé
Doo-Wops and HooligansBruno Mars
I Dreamed a DreamSusan Boyle
If I Can Dream: Elvis Presley With The Royal Philharmonic OrchestraElvis
In the Lonely HourSam Smith
LungsFlorence & The Machine
Mylo XylotoColdplay
Now That’s What I Call Music! NOW!
Only by the NightKings of Leon
Our Version of EventsEmile Sandé
ProgressTake That
Sigh No MoreMumford and Sons
Sunny Side UpPaolo Nutini
The Greatest Showman (Original Motion Picture Soundtrack)The Greatest Showman
Wanted on VoyageGeorge Ezra
xEd Sheeran
Top 25 most popular books of all time on (in alphabetical order)
An Inspector CallsJ.B. Priestley
Behind Closed DoorsB.A. Paris
Eleanor Oliphant is Completely FineGail Honeyman
Fifty Shades of GreyE.L. James
Gone GirlGillian Flynn
Harry Potter and the Deathly HallowsJ.K. Rowling
Lean in 15 – The Shift Plan: 15 Minute Meals and Workouts to Keep You Lean and HealthyJoe Wicks
Me Before YouJojo Moyes
Pinch of Nom: 100 Slimming, Home-style RecipesKate & Kay Allinson
SapiensYuval Noah Harari
The Boy, The Mole, The Fox and The HorseCharlie Mackesy
The Chimp Paradox: The Mind Management Programme to Help You Achieve Success, Confidence and Happiness: The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and HappinessProfessor Steve Peters
The Fault in Our StarsJohn Green 
The Girl on the TrainPaula Hawkins
The Girl with the Dragon TattooStieg Larsson
The Great GatsbyF Scott Fitzgerald
The Husband’s SecretLiane Moriarty
The Midnight LibraryMatt Haig
The SecretRhonda Byrne
The Tattooist of AuschwitzHolly Morris
The Thursday Murder Club: (The Thursday Murder Club 1)Richard Osman
The Very Hungry Caterpillar Eric Carle
This is Going to Hurt: Secret Diaries of a Junior DoctorAdam Kay
To Kill a MockingbirdHarper Lee
Where the Crawdads SingDelia Owens 
Top 25 most popular DVDs of all time bought on (in alphabetical order)
Despicable Me 
Despicable Me 2 
Harry Potter And The Deathly Hallows Part 2 
Harry Potter And The Half-Blood Prince 
How To Train Your Dragon
Inside Out
Les Misérables 
Mamma Mia! Here We Go Again
Mamma Mia! The Movie 
Monsters University 
The Dark Knight 
The Greatest Showman
The Hangover 
The Inbetweeners Movie 
The King’s Speech
The Notebook 
Toy Story 3 
War Horse
Top 25 most popular Video Games of all time on (in alphabetical order)
Animal Crossing: New Horizons 
Assassin’s Creed franchise
Battlefield franchise
Call of Duty franchise
Crash Bandicoot franchise
Dr Kawashima’s Brain Training: How Old Is Your Brain
Fallout franchise
FIFA franchise
Grand Theft Auto franchise
Just Dance 
LEGO Collection
Middle-earth: Shadow of Mordor
Pokémon franchise
Red Dead Redemption franchise
Spyro franchise
Star Wars: Battlefront
Super Mario franchise
The Elder Scrolls V: Skyrim
The Sims franchise
The Last of Us franchise 
The Legend of Zelda: Breath of the Wild
Wii Fit
Zumba Fitness
Top 25 most popular toys & games of all time on (in alphabetical order)
1800 Colourful Loom Bands & 75 Clips!
8 Assorted Colouring Crayons Multicoloured
Aquadoodle Peppa Pig Water Doodle Mat
Cards Against Humanity
Children’s Toy Tool Carry Case from Peterkin
CRAYOLA Washable Paints 
Exploding Kittens Card Game
Hasbro Gaming Cluedo
Hasbro Jenga Classic
Insect Lore – BH Butterfly Growing Kit 
LEGO 31058 Creator Mighty Dinosaurs Toy
Mattel Games UNO
Melissa & Doug Reusable Sticker Pad
Monopoly Game
Natural History Museum N5130 Dinosaur Torch & Projector
Orchard Toys Animal Match Mini Game
Orchard Toys Match and Spell Board Game
Orchard Toys Shopping List Game
Rubik’s Cube
TOMY Screwball
Toomies Beat It Egg Musical Baby Sensory Toys
Toomies 3 in 1 Fishing Frenzy
Top 25 most popular beauty products of all time on (in alphabetical order)
Aveeno Skin Relief
Bomb Cosmetics Handmade Bath Melt Gift Pack
Burt’s Bees 100 Percent Natural All-Weather
CeraVe Hydrating Cleanser for Normal to Dry Skin 
Clairol Nice’n Easy Crème
Clairol Root Touch-Up Permanent Hair Dye
Dots for Spots Pimple Patches 
Faith In Nature Natural Aloe Vera Body Wash
Garnier Micellar Hyaluronic Aloe Cleansing Water For Dehydrated Skin 
Garnier Nutrisse Permanent Hair Dye
Garnier Olia Permanent Hair Dye
L’Oréal Magic Retouch Instant Root Concealer Spray
L’Oréal Paris Men Expert Hydra Energetic Anti-Fatigue Moisturiser
Maybelline Instant Eraser Concealer
Maybelline Mascara
Mylee 100% Pure Acetone Nail Polish Remover for UV/LED Gel 
Neutrogena Hydro Boost Supercharged Serum with Hyaluronic Acid and Trehalose For Dry Skin 
Neutrogena T/Gel Therapeutic Shampoo Treatment for Itchy Scalp and Dandruff
NIVEA Q10 Anti-Wrinkle Power Firming Day Cream SPF 15
Nizoral Anti-dandruff Shampoo 
OLAPLEX Hair Perfector No.3 Repairing Treatment
Rimmel London 60 Seconds Nail Polish
Rimmel Stay Matte Pressed Powder


Royal Mail Singing Christmas postboxes

Royal Mail Singing Christmas postboxes

Fixing up with Amazon - Win a VW GTi mk2

Fixing up with Amazon – Win a VW GTi mk2


TikTok crazy over Amazon delivery


Win £5000 by entereing Oscar’s Book Prize competition


eBay email profile picture changed to a half naked woman

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars