Amazon has unveiled some of the most popular products of all-time to celebrate 25 years of Amazon in the UK. The most popular lists give a unique insight into UK trends since the first Amazon order in 1998, and reveal our favourite products ever, broken down across films, music, books, video games, fashion, beauty, and more.
From Adele featuring four times in the top 25 most popular albums of all time to Mamma Mia! being one of the most popular DVDs ever, and Crocs being the titan of fashion to the Call of Duty franchise standing out as the top video games, the new lists provide a snapshot of what’s captured the interest and imagination of the UK.
Some of the most popular products were revealed today in ‘Amazon’s Quiz of 25 Years’, hosted by comedian Tom Allen and featuring Babatúndé Aléshé, Judi Love, Sam Thompson, and Dani Dyer. The panellists were put through their paces as they competed to uncover the nation’s shopping habits, guessing some of the most popular products since 1998 across Amazon categories including books, music, films, video games, beauty, fashion, and toys & games.
Amazon arrived in the UK 25 years ago, and a lot has changed since then. We have evolved from being an online bookseller in 1998, to offering customers millions of items including tech, toys, food, fashion, films, music and lots more. We have seen popular products stand the test of time and some trends come and go, but we know that some things don’t change – customers will always want good prices, wide selection and fast, convenient delivery options, and we look forward to delivering this for the next 25 years and beyond.
-John Boumphrey, UK Country Manager for Amazon
| Top 25 most popular products of all time on Amazon.co.uk (in alphabetical order) |
| Andrex Gentle Clean Toilet Rolls |
| Bio-Oil |
| Call of Duty franchise |
| Cards Against Humanity |
| Crocs |
| Dobble |
| Dots for Spots Pimple Patches |
| Duracell Plus AAA Batteries |
| Earth Rated Dog Poo Bags |
| Echo Dot |
| FIFA franchise |
| Fifty Shades books trilogy |
| Fire TV Stick |
| Garnier Nutrisse Permanent Hair Dye |
| Grenade High Protein and Low Carb Bar |
| Harry Potter books series |
| Kindle Devices |
| Lindt Lindor Milk Chocolate Truffles Box |
| Mamma Mia! The Movie |
| Nizoral Anti-dandruff Shampoo |
| SlimFast 7 Day Kit |
| Tassimo Kenco Colombian Coffee Pods |
| Tepe 0.45 mm Interdent Orange Brushes |
| The Boy, The Mole, The Fox and The Horse |
| WaterWipes Baby Wet Wipes |
| Top 25 most popular albums of all time on Amazon.co.uk (in alphabetical order) | |
| 19 | Adele |
| 21 | Adele |
| 25 | Adele |
| 30 | Adele |
| + | Ed Sheeran |
| A Head Full of Dreams | Coldplay |
| Babel | Mumford and Sons |
| Back To Black | Amy Winehouse |
| Christmas | Michael Bublé |
| Doo-Wops and Hooligans | Bruno Mars |
| Frozen | Frozen |
| I Dreamed a Dream | Susan Boyle |
| If I Can Dream: Elvis Presley With The Royal Philharmonic Orchestra | Elvis |
| In the Lonely Hour | Sam Smith |
| Lungs | Florence & The Machine |
| Mylo Xyloto | Coldplay |
| Now That’s What I Call Music! | NOW! |
| Only by the Night | Kings of Leon |
| Our Version of Events | Emile Sandé |
| Progress | Take That |
| Sigh No More | Mumford and Sons |
| Sunny Side Up | Paolo Nutini |
| The Greatest Showman (Original Motion Picture Soundtrack) | The Greatest Showman |
| Wanted on Voyage | George Ezra |
| x | Ed Sheeran |
| Top 25 most popular books of all time on Amazon.co.uk (in alphabetical order) | |
| An Inspector Calls | J.B. Priestley |
| Behind Closed Doors | B.A. Paris |
| Eleanor Oliphant is Completely Fine | Gail Honeyman |
| Fifty Shades of Grey | E.L. James |
| Gone Girl | Gillian Flynn |
| Harry Potter and the Deathly Hallows | J.K. Rowling |
| Lean in 15 – The Shift Plan: 15 Minute Meals and Workouts to Keep You Lean and Healthy | Joe Wicks |
| Me Before You | Jojo Moyes |
| Pinch of Nom: 100 Slimming, Home-style Recipes | Kate & Kay Allinson |
| Sapiens | Yuval Noah Harari |
| The Boy, The Mole, The Fox and The Horse | Charlie Mackesy |
| The Chimp Paradox: The Mind Management Programme to Help You Achieve Success, Confidence and Happiness: The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and Happiness | Professor Steve Peters |
| The Fault in Our Stars | John Green |
| The Girl on the Train | Paula Hawkins |
| The Girl with the Dragon Tattoo | Stieg Larsson |
| The Great Gatsby | F Scott Fitzgerald |
| The Husband’s Secret | Liane Moriarty |
| The Midnight Library | Matt Haig |
| The Secret | Rhonda Byrne |
| The Tattooist of Auschwitz | Holly Morris |
| The Thursday Murder Club: (The Thursday Murder Club 1) | Richard Osman |
| The Very Hungry Caterpillar | Eric Carle |
| This is Going to Hurt: Secret Diaries of a Junior Doctor | Adam Kay |
| To Kill a Mockingbird | Harper Lee |
| Where the Crawdads Sing | Delia Owens |
| Top 25 most popular DVDs of all time bought on Amazon.co.uk (in alphabetical order) |
| Bridesmaids |
| Cars |
| Despicable Me |
| Despicable Me 2 |
| Frozen |
| Harry Potter And The Deathly Hallows Part 2 |
| Harry Potter And The Half-Blood Prince |
| How To Train Your Dragon |
| Inside Out |
| Les Misérables |
| Mamma Mia! Here We Go Again |
| Mamma Mia! The Movie |
| Monsters University |
| Paddington |
| Skyfall |
| Tangled |
| The Dark Knight |
| The Greatest Showman |
| The Hangover |
| The Inbetweeners Movie |
| The King’s Speech |
| The Notebook |
| Toy Story 3 |
| Up |
| War Horse |
| Top 25 most popular Video Games of all time on Amazon.co.uk (in alphabetical order) |
| Animal Crossing: New Horizons |
| Assassin’s Creed franchise |
| Battlefield franchise |
| Call of Duty franchise |
| Crash Bandicoot franchise |
| Destiny |
| Dr Kawashima’s Brain Training: How Old Is Your Brain |
| Fallout franchise |
| FIFA franchise |
| Grand Theft Auto franchise |
| Just Dance |
| LEGO Collection |
| Middle-earth: Shadow of Mordor |
| Minecraft |
| Pokémon franchise |
| Red Dead Redemption franchise |
| Spyro franchise |
| Star Wars: Battlefront |
| Super Mario franchise |
| The Elder Scrolls V: Skyrim |
| The Sims franchise |
| The Last of Us franchise |
| The Legend of Zelda: Breath of the Wild |
| Wii Fit |
| Zumba Fitness |
| Top 25 most popular toys & games of all time on Amazon.co.uk (in alphabetical order) |
| 1800 Colourful Loom Bands & 75 Clips! |
| 8 Assorted Colouring Crayons Multicoloured |
| Aquadoodle Peppa Pig Water Doodle Mat |
| Dobble |
| Bananagrams |
| Cards Against Humanity |
| Children’s Toy Tool Carry Case from Peterkin |
| CRAYOLA Washable Paints |
| Exploding Kittens Card Game |
| Hasbro Gaming Cluedo |
| Hasbro Jenga Classic |
| Insect Lore – BH Butterfly Growing Kit |
| LEGO 31058 Creator Mighty Dinosaurs Toy |
| Mattel Games UNO |
| Melissa & Doug Reusable Sticker Pad |
| Monopoly Game |
| Natural History Museum N5130 Dinosaur Torch & Projector |
| Orchard Toys Animal Match Mini Game |
| Orchard Toys Match and Spell Board Game |
| Orchard Toys Shopping List Game |
| Rubik’s Cube |
| Scrabble |
| TOMY Screwball |
| Toomies Beat It Egg Musical Baby Sensory Toys |
| Toomies 3 in 1 Fishing Frenzy |
| Top 25 most popular beauty products of all time on Amazon.co.uk (in alphabetical order) |
| Aveeno Skin Relief |
| Bio-oil |
| Bomb Cosmetics Handmade Bath Melt Gift Pack |
| Burt’s Bees 100 Percent Natural All-Weather |
| CeraVe Hydrating Cleanser for Normal to Dry Skin |
| Clairol Nice’n Easy Crème |
| Clairol Root Touch-Up Permanent Hair Dye |
| Dots for Spots Pimple Patches |
| Eylure DYBROW |
| Faith In Nature Natural Aloe Vera Body Wash |
| Garnier Micellar Hyaluronic Aloe Cleansing Water For Dehydrated Skin |
| Garnier Nutrisse Permanent Hair Dye |
| Garnier Olia Permanent Hair Dye |
| L’Oréal Magic Retouch Instant Root Concealer Spray |
| L’Oréal Paris Men Expert Hydra Energetic Anti-Fatigue Moisturiser |
| Maybelline Instant Eraser Concealer |
| Maybelline Mascara |
| Mylee 100% Pure Acetone Nail Polish Remover for UV/LED Gel |
| Neutrogena Hydro Boost Supercharged Serum with Hyaluronic Acid and Trehalose For Dry Skin |
| Neutrogena T/Gel Therapeutic Shampoo Treatment for Itchy Scalp and Dandruff |
| NIVEA Q10 Anti-Wrinkle Power Firming Day Cream SPF 15 |
| Nizoral Anti-dandruff Shampoo |
| OLAPLEX Hair Perfector No.3 Repairing Treatment |
| Rimmel London 60 Seconds Nail Polish |
| Rimmel Stay Matte Pressed Powder |
