Amazon’s Prime Big Deal Days event tis set to take place on the 10th and 11th of October. Now in it’s second year, this is now established as Amazon’s third annual sales event, joining Black Friday and Prime Day in the calendar.
Amazon Prime Big Deal Days will run in: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and of course the UK. Look out on the deals dashboard for deadlines to submit your offers, ship into FBA, and get your products included in the sale.
Amazon Prime Big Deal Days builds on what last year was called the Amazon Prime Early Access Sale. New deals will drop as often as every five minutes during select periods throughout the event across a wide selection of products with fast and convenient delivery options. Additionally, Amazon will make it easier for Prime members to find deals they’re interested in with personalized recommendations based on past purchases, browsing history, and items saved to their Lists.
How Amazon sales events impact marketplace sellers
Halo effect of promotions.
If you take part in an Amazon sales event, the halo effect can boost your sales for many months into the future. By offering a deal and attracting vast numbers of purchases in a short space of time, your product will rocket up the rankings into the category best seller and your recent sales score will help keep you there long after the sale event and your deal has ended. Don’t consider any deals you offer based purely on the diminished margins you make on the day – factor in the boost in sales post even when the deal has ended and you are selling at full price again.
Boost from not taking part in deals
Amazon sales events also benefit many retailers who haven’t offered a promotion on their products. When Amazon hold a sales event, such is the impact on consumers that they just shop more regardless of discounts and deals. What this means for you as a brand or retailer selling on Amazon is that sales events are a time when you should consider increasing advertising with Amazon Sponsored Products or Sponsored Brands. Shoppers are going to be keen to spend with you and if you’re not offering a deal then use alternative methods to ensure you have high visibility to hoover up the sales.