Amazon joins Stop Scams UK

Category: Amazon News
Amazon joins Stop Scams UK

Amazon has become the first retailer to join Stop Scams UK, an industry-led collaboration of responsible businesses from across the technology, financial services, and telecommunications sectors working together to stop scams at source.

The addition significantly boosts representation of technology companies within Stop Scams UK’s membership and expands it into retail, where Amazon has 25 years’ experience of serving millions of customers and supporting more than 100,000 small and medium-sized businesses who sell on Amazon.

Amazon is committed to ensuring customers are protected from scams when they shop, and partnering with organisations, such as Stop Scams UK, who share the same objectives.

When it comes to protecting consumers, knowledge is power, and scammers are constantly devising creative new tactics to avoid detection and exploit trusted brands. By joining Stop Scams UK, Amazon will be able to share insights about real-time emerging trends reported by customers, such as business impersonation scams, to better protect UK consumers.

Amazon will also leverage expertise from their team, that includes machine learning scientists and expert investigators, who protect the store and consumers, and partner with law enforcement across the globe to ensure scammers are held accountable.

With fraud representing 41% of all UK crime, the scam crisis has now become an emergency. UK consumers lost £1.2 billion to fraud in 2022, or nearly £2,300 every minute, according to UK Finance figures, which have been steadily rising for more than a decade. The City of London Police predicts fraud will grow between a quarter and 65% more over the next four to five years.

xStop Scams UK Members

Amazon’s arrival brings the total number of Stop Scams UK members to 22 – following VISA, Monzo, and Tide in financial services, and remote desktop services suppliers TeamViewer and Anydesk, who also joined this year. Amazon adds significantly to the group’s ability to deliver technical innovation.

With its growing membership Stop Scams UK is better positioned to accelerate new approaches to data sharing across sectors, to push for policy changes making it easier for industry to prevent scams, and to work on initiatives around the world to help keep even more people safe from harm.

I am delighted to welcome Amazon on board as our latest member. Amazon brings global digital reach, consumer understanding and technical leadership that will add enormously to Stop Scams UK’s collective efforts to deliver ever more impact in the fight against scams.

Amazon arrives as we are starting to unlock cross-sector data sharing as one of industry’s most important approaches to tackling scams. Pilot projects between our members show that technology can identify bad actors and yield rich insight about how scammers operate.

We look forward to the additional expertise Amazon brings to these unique collaborations so we can identify more tech-based solutions to prevent scams and keep people safe.

– Ruth Evans, Chair, Stop Scams UK

We’re committed to ensuring that scammers do not use our brand, or other trusted brands, to take advantage of people.

Partnerships across the public and private sectors are critical for protecting consumers and more effectively tackling scams, which is why we are pleased to be working alongside like-minded organisations as a member of Stop Scams UK to help stop scammers.

– John Boumphrey, UK Country Manager, Amazon


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