There’s been a lot happening at Secret Sales, with new investment earlier this year, rapid expansion in Europe with the acquisition of Dreivip in Spain and in the past couple of weeks opening up access in Ireland to the marketplace’s exclusive discounts across 450 brands, including both high street and luxury labels.
But what’s driving the success of Secret Sales? Well according to the marketplace’s CEO Chris Griffin it is down to the demand from consumers for quality fashion that can be worn for many years instead of the perhap four or five (or fewer!) times that fast fashion is worn. Plus, for consumers looking for non-full-price fashion, they’re shopping on Secret Sales knowing that they can not only wear the clothes for a year, but will still be able to resell at a later date recouping much of the cost. Not only is it more sustainable, but it makes economic sense too!
We spoke to Chris to find out more and discover how Secret Sales work with fashion brands to maximise revenues and why their trading and merchandising teams work alongside their partners even before stock is out of season.
In this video:
- 00:00 Introducing Chris Griffin and update on Secret Sales investment
- 03:03 Secret Sales acquisition in Spain and expansion in Ireland
- 05:29 The Secret Sales proposition
- 08:11 Maximising revenue with the Secret Sales trading & merchandising team
- 12:40 Stock profiles vs weather and cost of living impacts
- 15:09 Why consumers want non-full-price vs fast fashion