Multi-country advertising with Amazon

Category: Amazon News
Multi-country advertising

In their Going global with Amazon Ads post, Amazon talked about how to reach shoppers around the world looking for products just like yours and how to reach them through Multi-country advertising. Today we will look in more detail at how to manage advertising across countries from a single Amazon sponsored ads account.

Multi-country advertising pays dividends – Amazon say that advertisers typically see an average return on ad spend (ROAS) of 2.4, four months after launching Sponsored Products campaigns in a country other than their brand’s home country

Multi-country advertising Management

You can now manage all countries where you want to run sponsored ads campaigns through a single account. You can sign in to the advertising console for all countries supported at once and are able to easily navigate between countries to view and manage accounts in their preferred language. All applications from the left side navigation bar are always visible and not dependent on the account currently selected.

  • New advertisers only need to create one account to register for sponsored ads in all eligible countries.
  • Existing advertisers can manage campaigns from different countries in a single sponsored ads account by selecting one country at a time without having to sign in and out of accounts.

Amazon Ads solutions available for multi-country advertising include the use of Sponsored Products, Sponsored Brands and Sponsored Display to reach customers across the globe.

Where is Multi-country advertising available?

North America: CA, MX, US

South America: BR

Europe: BE, DE, ES, FR, IT, NL, PL, SE, TR, UK

Middle East: EG, KSA, UAE

Asia Pacific: AU, In, JP, SG

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