NESCAFÉ Presents: Discussions with Deborah

Category: Brands
NESCAFÉ presents Discussions with Deborah

In an exciting new partnership for 2024 – NESCAFÉ® B2B by Nestlé Professional – is giving small and medium businesses, a unique opportunity to win bespoke insight and advice from serial entrepreneur and business guru Deborah Meaden.

Full disclosure, a purchase is necessary to enter – you’ll need to buy either a NESCAFÉ 500g, 750g, 1kg tin; 450g or 600g refill; or a 200 sachet stick pack) during the Promotion Period to be in with a chance fo sitting down with Deborah Meaden.

Open to SMEs, across all industries, the new business programme, Let’s Partner up for Good, will see six lucky businesses win a seat at the table to discuss their business challenges relating to their sustainability journey, workplace wellbeing and business growth with Deborah Meaden and NESCAFÉ® B2B business experts.

We’re delighted to partner with Deborah Meaden to help and support six small businesses, and to share insight and tips with the wider small business community.

We know that every business is different but there are common themes that all small businesses face. For example, we know that 76% of SMEs believe that having an environmental strategy is good for business and 25% would like their business to be more environmentally friendly. Over a third (35%) of small business owners’ want to learn how to improve their mental health while running a business but don’t feel they have access to the correct resources. And, shockingly, around 7,000 UK businesses are predicted to fail every quarter in 2024.

Whether it’s understanding what sustainability means for individual SMEs, improving employee wellbeing or boosting growth in the current climate, our aim with this partnership is not only to provide bespoke insight for the six selected businesses, but to create a platform with longevity for learning and sharing for the small business community.

– Nadia Roberts, Brand Manager, NESCAFÉ B2B

As people know, I’m passionate about running ‘good’ businesses and good will mean different things to different people. There’s no one size fits all. Running a business is a constant stream of challenges to navigate and it can be difficult to know where to turn for support and advice. I’m delighted to work with NESCAFÉ® B2B to share my knowledge and experiences with SMEs across the UK.

– Deborah Meaden

The live discussion with Deborah will take place Spring/Summer 2024 and for a chance to win a seat at the table with Deborah Meaden or a place in the audience; small businesses need to complete the application, including detail on their business challenge and upload a short video clip. Entries close 31 March. T&Cs apply.

SMEs also have the chance to win a place in the audience to listen as the conversations unfolds and pose their own questions in a live Q&A session with Deborah.



Deborah Meaden on ecommerce packaging and recycling

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