How Suri grew to £10m in two years staying true to their sustainable credentials

Category: Brands

Suri, short for ‘Sustainable Rituals’, is on a mission to create oral care products that help people live more sustainably; without compromising on quality, performance, or design. Its Sustainable Sonic Toothbrush launched in 2022 and in just two years the company have created such demand it’s driven them to a £10m turnover.

Today we speak to Mark Rushmore, Cofounder and Chief Commercial Officer at Suri, to discover what it takes to create, design, and brand a new Toothbrush, and get it into production, while staying true to their sustainable credentials right from the point of manufacture to the end of live recycling of the product.

You’ll be able to hear more about Suri’s story from Mark’s cofounder and CEO, Gyve Safavi, at SubscriptionX, part of the Spring Festival taking place on the 14th of May. In the mean time, in this video you’ll find:

  • 00:00 Welcoming Mark Rushmore, Cofounder and Chief Commercial Officer at Suri
  • 00:55 How Suri was founded and why choose a dental product set
  • 03:23 Product design for both sustainability and usability
  • 06:30 Battery and tech design
  • 09:48 Ongoing sustainability and recycling commitments
  • 10:44 Going from zero to £10m turnover in just two years!
  • 13:25 D2C, Selfridges, Amazon Accelerator & Boots in the UK plus US channels
  • 15:09 Choosing a market sector with high penetration and minimal competition
  • 19:26 Series A fund raise and plans for the future

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