Over the past year, Google introduced new features to make tagging easier for creators on YouTube and have expanded their affiliate program. Now, there are new YouTube Shopping Collections released for brands and creators.
In 2023, people watched over 30 billion hours of shopping related videos on YouTube, and there was a 25% increase in watch time for videos that help people shop on YouTube.
Making it easier to tag products and earn revenue came in October 2023, with the ability to add timestamps to your tagged products to more prominently showcase a specific product on screen, at the right time! The shopping button then appears at relevant points in your video – like that close-up shot on a favorite tech gadget or makeup kit you’re reviewing.
At the same time, Google added the ability to tag affiliate products across your video library in bulk based on products that you’ve added to the description. This leans into the new Shopping Collections on YouTube.
Introducing Shopping Collections
Shopping Collections is a new way for creators to curate products from their favorite brands – or even their own line! Pick a selection of products for any theme from your current everyday makeup look to the ultimate capsule wardrobe.
For some inspiration, check out LongHairPrettyNails collection, “Spring Nail Must Haves,” Sydney Morgan’s “Preppy Essentials” that includes some of her favorite skincare and makeup, or can’t miss recommendations for the Sephora Savings Event from Johnny Ross.
Collections will appear in a creator’s product list, Store tab, and video description. At launch, creators can make Collections on the Studio app on their phone, with the feature coming soon to desktop.
