As the UEFA EURO 2024 tournament unfolds, international online retail marketplace AliExpress is set to enhance the global viewing experience by offering an array of winning opportunities. Throughout all 51 tournament matches, fans are invited to participate in the ‘Shake & Win’ competition via the AliExpress app, where every goal scored during the match opens the possibility of snagging exciting prizes and accessing a share of millions in discount codes.
Among the highly anticipated giveaways, 1000 lucky AliExpress users will receive complimentary tickets to attend UEFA EURO 2024 matches through the ‘Shake & Win’ competition. Additionally, thousands of users will have the opportunity to win a vast array of products, including popular items such as smartphones and robot vacuums. The online competition also includes the distribution of 2 million coupon codes, ranging between £1 and £5 in value.
The ‘Shake & Win’ event is scheduled to run throughout the tournament, from 14 June to 14 July. Eligible participants need only to access the AliExpress app and shake their smartphone within 120 minutes following any goal to take part in the exciting opportunity.
Save More This Summer with AliExpress
Leveraging its partnership with UEFA EURO 2024, AliExpress aims to connect fans more closely with the thrilling atmosphere of one of football’s premier events. Key highlights of promotional campaigns offering this, include:
- More chances to play and win – Further activities, such as a game where you can support your favorite team, will kick off 13 June. Additional lucky draws will take place 17-18 June, with two more planned for July.
- Summer Sales – AliExpress will host a Summer Sale from 17 June to 23 June, offering up to 70% off on a wide range of products.
AliExpress UEFA EURO 2024™ Roadshow, where fans can test their football skills
AliExpress will also host a series of offline football-inspired events in five cities across Germany during the UEFA EURO 2024 tournament.
The ‘AliExpress Euro 24’ event series will feature two fixed locations in Munich and Berlin that will be open to football fans throughout the tournament. While the ‘AliExpress Euro 24 Roadshow’-branded truck will travel across Germany, bringing fans, from across the country and around the world, closer to the football action.
The AliExpress Roadshow starts its journey in Munich on 14 June and will then welcome fans in Stuttgart (22-26 June), Frankfurt (29 June-2 July) and Hamburg (5-10 July) before ending its journey in Berlin on 13 July.
In Berlin, visitors will have the chance to test their goal scoring abilities against the AliExpress ‘RoboKeeper’. Whereas fans in Munich, can put the speed of their kicks to the test against the ‘Speedmaster’. Those who prefer to watch the action on the pitch, rather than take part, can enjoy other unforgettable moments at the offline events, with the chance to ‘score more with AliExpress’ through a series of interactive games and raffles.
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