In the run up to the “How to Increase Pay-Per-Click Returns: Tracking the Multi-Channel Path to Conversion” workshop on 16th July, ChannelAdvisor have released a white paper on tracking multichannel conversions.
The article discusses the route which a buyer may take from initial searches, more indepth product research leading to an eventual purchase. You can download the white paper for free on the ChannelAdvisor website.
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