ChannelAdvisor have acquired RichFX Media, a company specialising in advanced media and graphics with the aim of increasing clicks and conversion rates on ecommerce sites.
ChannelAdvisor will be offering three new products, RichImage, RichCatalog and RichCircular, as well as offering their own multi-channel management tools to existing RichFX customers.
RichImage enables zooms, alternative views, color swatching and 360 degree rotations of products (Lego are an existing RichFX customer with a great example of RichImage technology). Any tool that enables prospective buyers to engage and interact with their prospective purchase naturally drives more sales and RichImage is a winner.
RichCatalog enables merchants to convert existing print catalogues into an online asset. A virtual catalogue is created even to the extent of animated page flipping. RichCircular enables regional newsletters to be published online enabling prospective customers to view circulars from different regions.
It looks like ChannelAdvisor have got themselves a bargain, reports suggest the price paid was around $3.1m with RichFX having burnt through some $60m in funding.
Internet shoppers are becoming more demanding and expect better information and product shots than in the past, and RichImage is set to be a great differentiator for ChannelAdvisor clients.
One Response
Sounds like a sensible acquisition of technology that CA doesn’t currently have.
$3.1m for $60m spent… makes the house price “crash” look like peanuts.