We are publishing the stories behind the 2021 eBay for Business Awards winners and the winner of the eBay Specialist Seller Award is
Helen Adekalu and Bosede Accessories.
Helen Adekalu runs her jewellery and accessories business from her home in London, with 100% of her sales coming from her successful eBay shop, Bosede Accessories.
Helen decided to sell her range of African inspired jewellery and accessories after becoming tired of always having to pay high prices for the products she wanted. Her stock is sourced and designed from all around the world, and the designs are original – unlike others on the market.
It’s been a whirlwind journey for Bosede Accessories so far and sales are now flying in for Helen’s products. She’s also been approached by various companies to feature her products in monthly subscription beauty boxes.
Helen has gone on to sell her pieces at Sky TV HQ for Black History Month and has even had products featured on the Facebook app as part of its Christmas campaign for Black owned businesses, but Helen thinks that there is still opportunity for her business to expand even further.
During lockdown, sales peaked during the Black Lives Matter movement and the majority of Helen’s Black inspired pieces sold out within days – especially her Black & Proud earrings.
From what started as a hobby, Helen has been able to fulfil her dreams. Her next priority is improving her marketing and creating more products for her eBay store. She has big aspirations to have her pieces stocked in well-known high street stores.
“I’m delighted to have won the Specialist Seller Award from eBay – never in a million years would I have thought that my love of collecting jewellery and accessories would have grown into this! I loved wearing jewellery inspired by my own African heritage, but I always struggled to find the products I wanted at affordable prices. I started selling as a hobby, but through my business I’ve been able to fulfil a dream. It’s been a whirlwind journey building my business through eBay. We’ve had some incredible milestones along the way, so I’m now more determined than ever to keep taking Bosede to new heights.”
– Helen Adekalu, owner, Bosede Accessories
