eBay's Formula One for advertising sales

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Whatever it is, you can get it on eBay, right? Now for the first time, you can buy Formula One sponsorship at auction too. New F1 team Spyker are offering four advertising placements on their F1 car, at prices starting from half a million Euros. If you’re feeling exceptionally rich, why not go for the coveted centre of the engine cover, opening bid €3million? Those of us less well off will just have to content ourselves with the €75k replica car (sadly, it doesn’t come with an engine).

eBay’s operations manager in The Netherlands, Egbert van Keulen, said that this was “a first for eBay and a first for motor racing. It’s a highly unique auction and we’re delighted to facilitate.” And faciliate they have: sellers might like to notice that Spyker’s high-profile auctions are preapproved bidders only, a feature that was removed from general availability in January.



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