Two new tools are available for those who like to crunch the numbers on their eBay sales. EverySeller Research offers a variety of different reports on buyer behaviour around your listings, from finding methods, to clicks on links within your listings, to conversion rates after ASQs. What I particularly liked, and new sellers may find extra useful, was the “what do I do with this information” sections on their site. The normal price for unlimited useage of ESR is US$27 per month, but at the moment, they’re offering one month’s free trial. However, their usefulness for non-.com sellers may be limited; they told me in an email:
While some of our features would work, we have NOT tested ESR with sites other than eBay.com. We are only using the eBay.com API, and we only recognise eBay.com categories. So I would say that international sites are on the list for down the road, but not something we really support now.
Better news for UK sellers is that eSeller Street *is* now available for the UK. I talked about this when it was first released, and I still think it’s a great product. The pay-as-you-go model is perfect for researching a new line, for example, or (lets be honest) noseying at how the competition is doing.