Google University to visit London

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Internet World takes place on 29th April – 1st May at Earls Court in London and one thing that caught my eye were the Google University classes. Starting with “The Basics” at 11am each day of the show, if you’ve never used Adwords and want to learn from scratch this is the session for you. Google also have a masterclass on Adwords on the 29th (repeated on the 30th), with a further session on Google Analytics and Website Optimiser on the 1st May. These sessions are a must for anyone serious about driving quality traffic to their website.

There are a couple of familar faces that I met at the Catalyst conference last week, who are speaking at the show. Richard Ambrose of eBay is hosting a session on the 30th – “The Challenges of maintaining trust among online communities,” and James Scott of ChannelAdvisor is to talk about “Leveraging the influence of Comparison Shopping Engines as part of a online retail strategy.”

With 300+ exhibitors and over 200 hours of seminars covering just about every key topic concerning the online world it’s looking to be a great event. Oh, and it’s free to attend, just pre-register online.

4 Responses

  1. Chris, I am thinking about attending the show.

    As a small independent etailer do you think it would be worth my time and effort? Or should I stay at work to count my money ๐Ÿ˜‰

    Hungry for new ideas and inspiration!

  2. Nick I have to be honest and say I only stumbled upon it today, have never attended before, so have no idea how good it is.

    However on the face of it it looks bloody good and I’m probably going to shoot up to London on the Wednesday. Google basics is good for me, and there’s some other stuff I’m interested in.

    If you do go let me know and we can meet up for a beverage or two ๐Ÿ™‚

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