Protogolf: An eBay business grows off eBay

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Protogolf are one of the first to implement the new ChannelAdvisor StoreAdvisor Premium (SAP) website solution which launches today.

Protogolf was founded in 2004 by Hunter Goodson when he was just 16 years old and launched on eBay. Since then they have expanded to selling on Amazon, comparison shopping sites and of course their own website.

“I wanted to capture a bigger market share of customers from all over the Internet, including the search engines, and offer them an easy, yet feature-rich buying experience” said Hunter. Just as important were the tools to manage inventory, shipping and attract a bigger market share of customers from all over the Internet including search engines.

Diztinct.com were chosen by Protogolf to design the site as StoreAdvisor Premium offers design services or contracting a third party to develop the creatives.

The new site is obviously working, in the three weeks since launching his new store Protogolf has seen a 30% increase in site traffic, handled fewer customer service problems and achieved an overall 300% rise in sales.

I’ve met Hunter a couple of times and he’s always been full of enthusiasm for his business. It’s great to see a successful eBay business grow into a multichannel successful enterprise, to read more on his success you can download a case study on Protogolf from the ChannelAdvisor website.

4 Responses

  1. Chris, thanks for the write-up! I’m glad you highlighted ProtoGolf — I think they’re one of the most interesting success stories out there and Hunter / Ross certainly deserve the success they’ve earned.

    There’s more to come — thanks again, Chris.

  2. It’s a great inspiration for anyone who is concerned by the recent changes: there are sales to be made out there, off-eBay, if you go looking and commit to diversification.

  3. eureka!

    I have found it success is mine

    A skype phone, a ticket to Dan wilsons Small Business 2,
    sign up to Channel advisor,,

    then just sit back and count the money 😀

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