L'Oréal tells French court eBay 'negligent' on fakes

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A lawyer for cosmetics firm L’Oréal has told a French court that the company is ‘negligent’ in fighting the sale of branded goods on the site. L’Oréal claim that up to 60% of perfumes sold using its brand names on eBay are fakes, and asked the court to appoint an expert to assess the actual value of lost sales as part of their claim against eBay.

In August, a Belgian court dismissed a similar case, saying that policing merchandise was not eBay’s responsibility. Cases brought in the UK, Germany and Spain have yet to be decided.

3 Responses

  1. eBay does need to police the site better for fakes, but there’s only so much they can do, since they don’t actually have their hands on the product. All of these brands whining about fakes should offer solutions to help differentiate between real goods and fakes instead of going to court. The brands also need to take responsibility for shutting down production of fakes, since the brand is ultimately their responsibility. I think a lot of this is court action is just a backhanded way to keep the brands off of eBay, which these companies feel taints their brand image. They’re probably right about that, but these lawsuits are not the answer.



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