Back at the end of March, eBay UK made their announcement about what would be changing for eBay sellers this summer. The new rules and features launch on June 15th, so here’s our checklist: make sure your listings are ready!
- Mandatory dispatch time: all listings must show a dispatch time.
- Free postage and packing in some categories: if you list in Video Games, Mobile & Home Phones, Consumer Electronics, Computing, Photography or Clothes, Shoes & Accessories, then check the list to see if your sub-category is affected (not all sub-categories are). If so, you must offer free P&P as one option for your domestic postage, though you may choose to charge for an upgraded service. If you’re a non-UK seller listing on eBay UK, this includes you.
- Category changes, which will mostly affect sellers in Clothing, Home & Garden and the Motors’ categories (not an exhaustive list, so check your own cat.s aren’t listed).
Some sub-categories are being done away with and all listings will be moved into the parent category: live listings should move automatically, but make sure you update your listing templates or new listings in vanished categories could (in my experience) end up invisible to buyers. And check your Item Specifics too: previous category changes have seen them wiped out.
It’s not going to be possible to plan for these in advance, because they don’t go live til the 15th/16th, but at least be ready for the cool new stuff when it happens.
- Multi-variation listings: time for a little stock-take, maybe, so you can get all those colour/size variants listed as soon as possible.
- Free pictures in Clothing Shoes and Accessories & Home and Garden. Most business sellers will be using their own hosting, but the advantage with eBay’s is that you get the slideshow at the top. Worth considering.
- Custom item specifics
- Easy returns
- Smart FAQs: have a run through your ASQs – do the same questions come up again and again? If so, that information should probably be on your listings… but Smart FAQs may also be useful to you.
eBay have put out a timetable of when the various changes are supposed to go live on the site: we share their optimism that everything launches smoothly 😉