The best publicity for a rare item is listing it on eBay

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What do you do when you’ve got a valuable item and want as much publicity as possible? Someone with a 32 year old Apple 1, hand built by Steve Wozniak on of the founders of Apple, posed the question to the San Francisco journal.

The answer he got was that it wasn’t valuable enough to “spark much general media interest before you sell it, but you don’t need much. Authentic Apple I’s come up for auction so infrequently that simply putting it on eBay should get the word out and attract spirited bidding“.

And he was right – the Apple 1 sold for $17,950, a couple of thousand over the estimated price of $14-16,000.

Simply listing a rare but sought over item on eBay is more than enough to attract interest and the word will soon spread amongst interested bidders. The story was picked up by Cult of the Mac and almost $18,000 isn’t a bad result for an item that sold 32 years ago for just $666.66.

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