If you haven’t been paying attention, . And someone, somewhere on an eBay forum, right now, is writing something about “there’ll be no sales for the next two hours then”.
Predictable buyer behaviour is good. Even if it’s predictable that they’ll be doing something other than shopping with you.
If it’s predictable, we can – not to put to fine a point on it – take advantage of it. We know that some people will be watching, and some people will be wishing it was all over, so:
- offer a special deal during the match only, for football widows and widowers
- offer celebratory free postage for the two hours after the game (if England win)
- offer free shipping to Scotland until the day of the final, as commiseration 😉
- offer a voucher that offers a quid off for every goal that England score
The next England game is at 3pm on the 23rd. What are you going to do to make sure you’re a winner?