Microsoft have achieved a boost for the Bing search engine, as it’ll be included as a option in the next release of Mozilla’s Firefox browser.
Google will retain the number 1 slot as the default search engine on installation of Firefox 4, Bing will now appear 3rd in the drop down list after Yahoo! (Bing already power much of Yahoo! search anyway). Amazon, eBay and Wikipedia all retain their placement in the search options but Answers.com and Creative Commons are to be dropped.
Whether this will result in more users choosing to search with Bing remains to be seen, but for those that prefer Bing to Google it’ll be a welcome addition to Firefox. The big question for ecommerce merchants is will it drive more traffic to Bing Shopping and how will that translate to sales?
