eBay.com unveil new “When it’s on your mind” TV ads

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eBay.com have just unveiled their first TV adverts for two years. They’re focussing on mobile shoppers purchasing new fixed price impulse buys with the tag line “When it’s on your mind, it’s on eBay”.

Mobile shopping is on the up so targeting buyers who will shop anywhere, anytime with a mobile device for what will be eBay’s largest mobile shopping season ever makes sense. The ad series features both tablets and mobile smart phones with the eBay mobile apps installed.

“But it new. Buy it now” is the message in the adverts created by San Francisco ad agency Venables Bell & Partners. Using the simple call to action the campaign is intended to reflect the shopping experience on eBay today. 63% of the more than 200 million live listings at any given time are fixed price and 70% are new products. Mobile sales on eBay are expected to exceed $4 billion by the end of 2011, and eBay’s suite of mobile applications have been downloaded nearly 50 million times, with one purchase made every second through mobile, showing a strong demand for shopping on the go.

There’s a distinctly American flavour to the adverts so I’m not expecting our UK readers to love them, however it would be interesting to hear the reactions of US readers. How well do you think that the new ads will attract new buyers to eBay for the holiday selling season. Would they prompt you to reach for your smart phone the next time you want to purchase something on the go?

One Response

  1. Based on the common phrase in the subject of an ebay store’s order notification emails our app will notify you with a unique cash register sound.

    The website is here: https://gotasale.net

    The cash register sound can be replaced with any custom sound.

    Supports multiple emails, unique sound per email, and multiple phrases per email. Perfect for multiple store owners.

    Can be configured for any email notification, not just sales.

    You can turn off all other notifications and just have this sound because it uses the media volume.

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