I’ve heard of some suppliers being particularly difficult or even impossible to get accounts with, but today I was told a story of persistence which is pretty impressive.
The retailer in question placed a weekly phone call to a particular supplier and never even managed to get through to the contact they were trying to reach. As soon as they explained that they wanted to become a customer they were blanked.
This went on for a whole year. A weekly phone call that was rejected out of hand, so after a year they sent the manufacturer a “First Anniversary” card and mentioned that they’d really love to speak to the contact before the second anniversary.
It worked! Well, not quite – the lady in question was amused and intrigued enough with the anniversary card that she phoned the retailer the following day – She explained that due to there efforts they at least deserved to speak to her, but that there was still no way that they’d ever get an account.
After just another six months of persisting they eventually had their account!
What’s the hardest supplier or manufacturer have you ever had to deal with and what tactics did you use to get an account opened?