A new study out today suggests that mobile phone network providers are missing out on billions of dollars in new revenue. The survey of UK and US respondents reveals that if service providers were to charge extra for a consistently great mobile broadband experience their subscribers are willing to pay an incremental amount for this.
As little as $7 to $8 per mobile broadband subscriber would constitute nearly $20 Billion in annual revenue. More than 36% of smart-phone users in the US and more than 22% in GB claim that they are willing to pay an additional $10 (£7) or more per month.
eBay have long been calling for better mobile coverage and it would appear that people are more than willing to pay for it. Ronny Haraldsvik, CMO/SVP Marketing of BelAir Networks (who carried out the survey) said “Subscribers really don’t care whether they are on 3G, 4G or Wi-Fi they just want a good, no-worries, mobile broadband experience. With users being willing to pay extra, the key takeaway here is a ‘build it and they will come’ scenario”.
Would you pay a little extra each month if you knew that your mobile smart-phone would always have the bandwidth you need? How important is Internet on your mobile to you today?