What do you do when you’re planning a new social media campaign for your greatest and most important product release ever? Stick the whole shebang on eBay of course.
At least that’s what Swedish advertising agency Forsman & Bodenfors advised Volvo for the . Of course there’s an auction involved on eBay Germany Motors, the first ever #1 Volvo FH truck is a one-off special edition and a collector’s item and emblazoned across the top of the cab are the words “Here comes #1” just in case there was any doubt that this was the first off the production line.
The reasoning behind the launch on eBay is that truckers are pretty hard to connect with, no one really knows what they read or even where they are most of the time. However research showed that they’re generally interested in cars and are always looking for spare parts on eBay or indeed for accessories for their sleeper cabs.
People all over Europe can . The starting bid was €1 but is now well over €200,000 and all money from the auction will go to Star for Life, a charity that helps children fight HIV in South Africa which Volvo Group have been involved for several years.
There are a number of videos embedded in the auction to show the handling of the new truck my favourite of which has to be the ballerina stunt.