Fast ‘n Free is a program that eBay has already launched in US and Australia, and it is due to launch in UK in the second half of October. You may have already seen the Fast ‘n Free messaging on the site as eBay announced testing of the program during September.
As the program is due to launch it’s time to look in depth at how to get the logo on your listings in the run up to Christmas.
Qualifying for the Fast ‘n Free logo
Listings that offer free postage AND an estimated delivery of 3 working days or less, will automatically have the eBay Fast ‘n Free message displayed on all the steps of the buying flow, from Search Result Page to Check-out, however there are some exceptions. If the item, or the buyer, is located in the Shetland, Hebrides, or Scilly Islands, or outside of UK, no Fast ‘n Free logo will be displayed. Also if the seller is below standard they won’t have the Fast ‘n Free logo on their listings.
The maximum estimated delivery of 3 working days can be achieved by either offering 1 day dispatch, and choosing a shipping service with estimated delivery of 1-2 days, or offering 2 days dispatch, and choosing a next day delivery service.
If you offer a 2 day dispatch time then express services such as Royal Mail Special Delivery, Royal Mail Tracked Next Day, Parcelforce 24 and Other 24 hour Courier will qualify your listings for the Fast ‘n Free logo. If you offer a 1 day dispatch time then any of the above services plus Royal Mail 1st class (with or without Signed For), Parcelforce 48 and Other 48 hour Courier will also qualify for the logo.
Should you worry about Fast ‘n Free?
Not everyone will want to offer free shipping and not all sellers will be able to offer a 3 working day delivery time. That’s OK as the Fast ‘n Free program isn’t mandatory. It’ll automatically appear on qualifying listings and simply won’t be displayed on listings with charged for postage or with longer delivery times. You can also qualify to have the logo on some of your listings which do meet the criteria and it won’t be displayed on your other listings that don’t.
eBay say that buyer like free delivery and that it increases conversion rates – I have to admit most of the time I appreciate free carriage myself. However sometimes I simply need the item fast or would prefer a tracked delivery and I’m certainly not averse to paying a reasonable postage cost for the service.
The best solution is to offer free postage where it’s appropriate, if you’re offering free postage try to deliver within 3 working days to qualify for the Fast ‘n Free logo, and offer a choice of postage options.