Today eBay roll out their new Marketplaces logo as well as start to unveil other enhancements that reflect the new eBay. The new features rolling out are designed to make the shopping experience on eBay easier, more enjoyable and personal.
Mobile inspired the technological advances which are rolling out across all platforms today, the experience eBay created when they first designed their mobile apps led them to ask “Why can’t we do that across all our interfaces?” Unlike most businesses eBay are in a unique position in knowing their customer giving the ability for personalisation. They data on eBay’s community is the equivalent to the data that brands have, that retailers have, that credit card companies and payment services have but combined.
New eBay Design
eBay are working to create a cleaner, more contemporary and consistent experience with the new eBay design. Over the next few weeks and months, eBay will introduce site-wide enhancements that are designed to deliver a cleaner, more contemporary and consistent experience, starting in the U.S. and then extending to international sites over time.
eBay will simplify its site design to offer a more streamlined presentation, along with better layout of key information, enabling customers to find what they want more quickly and easily. They will also enable buyers to connect their eBay and PayPal accounts for a faster simpler checkout.
New eBay Home Page
This is possibly the biggest surprise of today’s announcements – eBay are going to redesign the home page to give consumers a more personalized shopping experience. eBay will provide a curated collection of items tailored to your unique interests right on the eBay homepage.
The Feed
The new eBay Feed, which offers a curated selection of the customer’s favorite things right on the eBay homepage. Customers can tailor their Feeds to their individual taste and eBay history so they can discover something that’s just right for them each time they visit eBay. This new feature will be available on eBay.com starting today (on a phased roll out), with international sites to follow shortly.
The Feed is new technology that marries the beautiful imagery that we have come to expect online with a personal focus on a shopper’s interest. The idea is a little like creating a news feed, but instead of news, it offers visual shopping inspiration.
In the future eBay will dial up the functionality to enable sharing of feeds with friends and family. eBay will enable sharable shopping, in which you can share purchase ideas and be influenced by friends and other curators of cool styles and collections. It’s a more personalised, responsive engaging experience than ever before
More eBay site changes
You’ll find that as updates roll the eBay sign in/out button is now a hover over, there’ll be a new view item page with bigger images and more prominent product information and changes to the way search pages look.
There will also be some featured imported from eBay Mobile, for instance there will be a notifications link on the top eBay header letting you know if you’re outbid or an item you’re watching is about to end. You will also be able to complete a purchase or increase a bid directly from My eBay.
It’s not a new logo, it’s a new eBay
eBay has been around for 17 years. Today they launched their new logo live onto eBay sites, but it’s not just a logo. This is a sign of the new eBay, it’s not about auctions vs buy it now, it’s not about traditional small sellers vs large conglomerates starting to sell on the site. It’s about me, it’s about my shopping experience, it’s about the products I’m interested in. It’s My eBay with My Home Page. It’s personal.
33 Responses
Did eBay write the final paragraph…?
Hmm, it does seem that way… in fact the whole thing reads a bit like a corporate press release…
Big wow! And this website’s stories seem to get ever more trivial.
I guess to some life is that simple. But i honestly think there is room for competing opinions. With all the juicy goings on at ebay. you would have thought tamebay could do better.
Oh, grumble, grumble. (From the usual suspects too, who rarely have anything inspiring or valid to say.) Quelle suprise.
There’s lots of important stuff coming out from eBay today that’s going to change how every seller does business on the site.
Tamebay is going to dissect it all as best we can. Chris is in New York getting all the details.
My advice is to keep an eye out. And don’t shoot the messenger.
dw
It’s a truly “washed out” logo, as someone said earlier. Uninviting, boring, drab, dull
eBay should have been spending their money on working out how to lover FFV fees across the board and fixing major glitches which seemingly go unattended. Or at at least, not prioritised.
I’m a buyer and seller on ebay with a mere 180 feedback at 100% so I have no no great experience but I’d like to see more balance in the feedback and detailed seller ratings aspect for sellers. It is currently too much in favour of buyers at the moment in my opinion.
When selling I strive to describe the item as accurately as possible, use plenty of pictures and keep postage costs close to the real cost. I have a return policy. I refund any significant postage excess if that happens and absorb postage costs if I underestimate them. I keep the buyer informed of shipping and so on but still get lower ratings for postage times and posting and handling charges. I can’t see why this is so and have no feedback to indicate which buyers have been unhappy in that regard.
Under the current method, at a whim any buyer could leave bad feedback and there does not appear to be much a seller can really do about it. With only 180 ratings a negative would seriously affect that score.
Well. I guess my comment was a little out of order, and I can see was hoping to find a website that would act as an independent sort of pressure group on ebay more than anything else. Or where members (sellers) could air their views on how to make Ebay a better and safer trading environment and relate stories, anecdotes, and ask for help. I understand that the forum section didn’t work for a variety of reasons. I have down to earth concerns, more concerned with protecting my account from abuse, and poor ebay service, rather than growing it. What about designating a thread to problem solving/concerns/suggestions? Some stories have actually been good, eg, reporting about neut/neg withdrawal for instance, that’s the sort of thing that grabbed me. Another urgent one that is needed is some form of article about the growing problem of unpaid items and cancellation threats, I pick up bad feedback sometimes by not agreeing to cancellation.
We tend to agree with Rich,
a few more exposures and investigative articles would add to the site rather than it being an advertising banner for shipping companies, though were realistic we dont expect broadsheet standard articles when we read a red top
whereas i’m sure they’ve done stirling work behind the scenes maybes they shouldn’t have let the work experience kids go nuts with word art for their logo. also pixelated images on the home page look rubbish. looks like it’s gone backwards, as someone pointed out to me today “#mightaswellbeincomicsans”
Is there a connection between the new design and the newly discarded Cataloguing approach? The conspiracy theorists in our office (of which there are many!) suspect that the recent demise of cataloguing may be because it does not fit with the new ‘design’ layout. Perhaps the marketeers have triumphed over the operations team? It seems astonishing to us that cataloguing was being promoted in the Autumn seller communication, yet in the last week or two it has been disappearing from search presentation. Perhaps this announcement is why.
I have to agree with the criticism, too many regurgitated press releases on Tamebay. That last paragraph made me laugh, trying to get a spin doctor job with eBay?
Tamebay are becoming too cosy with ebay to be able to provide any meaningful criticism or analysis. I use Tamebay to provide me with up to date, clear & concise information on the latest changes on ebay. I do not need the hyperbole & verbage – I get plenty of that from ebay.
The phrase “Be aware. The announcements made today are the biggest news eBay has come up with for years and it will change how you trade”…. has sent a chill of fear down my spine as I know that this will involve:
1)Hours of amending ebay listings to adhere to new rules/practises etc.
2)Frustrating new changes that do not work properly
3)Worrying if the effect of these changes will adversely affect Sales
And Tamebay wonder why some of the comments are Negative……
Reporters often forget that ebay don’t actually sell anything!
ebay simply impose their platform on those that do.
If you read the article above again it is aimed more at buyers than sellers. Maybe this should be made clearer at the start.
I am all in favour of something that improves the buyer experience as long as it comes at no cost to sellers.
I dont like the new logo. What was wrong with the old one which is so recognised?