Today eBay roll out their new Marketplaces logo as well as start to unveil other enhancements that reflect the new eBay. The new features rolling out are designed to make the shopping experience on eBay easier, more enjoyable and personal.
Mobile inspired the technological advances which are rolling out across all platforms today, the experience eBay created when they first designed their mobile apps led them to ask “Why can’t we do that across all our interfaces?” Unlike most businesses eBay are in a unique position in knowing their customer giving the ability for personalisation. They data on eBay’s community is the equivalent to the data that brands have, that retailers have, that credit card companies and payment services have but combined.
New eBay Design
eBay are working to create a cleaner, more contemporary and consistent experience with the new eBay design. Over the next few weeks and months, eBay will introduce site-wide enhancements that are designed to deliver a cleaner, more contemporary and consistent experience, starting in the U.S. and then extending to international sites over time.
eBay will simplify its site design to offer a more streamlined presentation, along with better layout of key information, enabling customers to find what they want more quickly and easily. They will also enable buyers to connect their eBay and PayPal accounts for a faster simpler checkout.
New eBay Home Page
This is possibly the biggest surprise of today’s announcements – eBay are going to redesign the home page to give consumers a more personalized shopping experience. eBay will provide a curated collection of items tailored to your unique interests right on the eBay homepage.
The new eBay Feed, which offers a curated selection of the customer’s favorite things right on the eBay homepage. Customers can tailor their Feeds to their individual taste and eBay history so they can discover something that’s just right for them each time they visit eBay. This new feature will be available on eBay.com starting today (on a phased roll out), with international sites to follow shortly.
The Feed is new technology that marries the beautiful imagery that we have come to expect online with a personal focus on a shopper’s interest. The idea is a little like creating a news feed, but instead of news, it offers visual shopping inspiration.
In the future eBay will dial up the functionality to enable sharing of feeds with friends and family. eBay will enable sharable shopping, in which you can share purchase ideas and be influenced by friends and other curators of cool styles and collections. It’s a more personalised, responsive engaging experience than ever before
More eBay site changes
You’ll find that as updates roll the eBay sign in/out button is now a hover over, there’ll be a new view item page with bigger images and more prominent product information and changes to the way search pages look.
There will also be some featured imported from eBay Mobile, for instance there will be a notifications link on the top eBay header letting you know if you’re outbid or an item you’re watching is about to end. You will also be able to complete a purchase or increase a bid directly from My eBay.
It’s not a new logo, it’s a new eBay
eBay has been around for 17 years. Today they launched their new logo live onto eBay sites, but it’s not just a logo. This is a sign of the new eBay, it’s not about auctions vs buy it now, it’s not about traditional small sellers vs large conglomerates starting to sell on the site. It’s about me, it’s about my shopping experience, it’s about the products I’m interested in. It’s My eBay with My Home Page. It’s personal.