Jaques est.1795 optimise data feeds with Lengow

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Jaques of London

You could be excused for not having heard of Jaques of London. You’ll know their products though, as Jaques have been in business since 1795 and invented many well known games such as Snakes and Ladders, Ludo, Tiddledy Winks, Happy Families and Snap. They also designed the Staunton Chess Set which has become the standard around the world.

Jaques of London have of course had to modernise several times in their 200 year history and their latest move has been to optimise the Internet side of their operations. Jaques of London encountered the same time consuming daily issues all online merchants face. Now however they can now easily manage this work and see which online channels are performing best thanks to technology from Lengow.


Lengow’s solution allows online retailers to quickly and easily index their product catalogue, without technical knowledge, across all types of distribution channels including comparison shopping sites, affiliate networks, marketplaces, retargeting sites, sponsored links and social networks. You can activate or disable products, modify their content and schedule your marketing operations by applying automatic rules within Lengow.

You also won’t have to log on to each platforms interface to monitor the performance of your various feeds, the Lengow feed management solution gives you a 360° view of your data in real time.

Lengow currently has more than 1,000 clients worldwide and distribute more than 85 million products on 15,000 feeds every day. They also won the 2012 Ecommerce Trophy for Innovation category at the Ecommerce Magazine awards.

Whilst Jaques of London might be the the oldest games company in the world, they’re operating at the cutting edge of modern day ecommerce. With Lengow they look set for bumper Christmas sales and to increasing their online profile and profits in 2013.

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