Can anyone ignore eBay and Amazon marketplaces?

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We’ve received some interesting stats from Lengow: Amazon currently is getting more traffic than eBay in the UK. Currently eBay claim around 17m visitors a month, but Amazon have motored ahead in the run up to Christmas and looks like they are running at around 19m unique visitors each month. Together they account for a massive slice of the UK population.

As Lengow point out, which ever way you cut it, businesses simply can’t ignore marketplaces in the UK. Businesses which still rely on their own website as an online presence are missing out, which explains why so many high street retailers are embracing marketplaces. It also means that if you’re one of the sellers who still only market your products on eBay and haven’t branched out to Amazon you’re also missing out on a huge chunk of business.

Out of the 60% of Lengow’s clients who have already integrated a marketplace, for most of them marketplaces now represent more than 40% of their turnover. As the majority of Lengow’s customers aren’t typically marketplace sellers that’s pretty impressive.

What the stats really go to show is that, unlike some countries like France, for ecommerce in the UK the big two marketplaces are an essential part of the mix for all retailers, from the smallest to the biggest.

Lengow help retailers with the complexities of comparison search engines, paid search, affiliate engines and social networks in addition to marketplaces. It will be interesting in 2013 to see how many more of their existing clients start selling on marketplace, I suspect it’ll be most of them!

2 Responses

  1. Thanks for the stat Chris. This is something BIG boys have understood and went for it.

    This is something that SMEs can do easily as and expand their business within and globally.

    To raise this awareness we have organised a FREE event in Torfaen on the 18th. ( Link above will give further details)

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