Boxing Day was a record breaking day for ecommerce, according to ecommerce service provider Lengow. It’s testament to how quickly ecommerce bounces back after the pre-Christmas slump and also even more evidence that there was nothing half-decent on the box this year.
According to research they have released, British online shoppers spent 14m hours online on and made 113m visits to e-shops on the 26th of December. That’s a respectable increase of 17% from 2011.
And more people bought more. Online sales volumes on that day increased by 44.95% compared to 2011. And it wasn’t just Boxing Day that was a success for online traders. Christmas Eve saw a huge increase in ecommerce visits (84m visits, which is an 86% increase compared to 2011) and Christmas Day followed the trends too (107m visits, 71% more compared with the 25th of December 2011).
Lengow say: “2012 was a great year for ecommerce in United Kingdom and ended on a high note with a record-breaking Boxing Day! This period – Boxing Day in particular – is representative of the drive of this market in 2012. The last past year showed that ecommerce was more than ever a key economic market that remains a growing sector thanks to a constant and stronger increase of its revenues.”
