Boxing day 2012 was an ecommerce cracker, say Lengow

No primary category set

Boxing Day was a record breaking day for ecommerce, according to ecommerce service provider Lengow. It’s testament to how quickly ecommerce bounces back after the pre-Christmas slump and also even more evidence that there was nothing half-decent on the box this year.

According to research they have released, British online shoppers spent 14m hours online on and made 113m visits to e-shops on the 26th of December. That’s a respectable  increase of 17% from 2011.

And more people bought more. Online sales volumes on that day increased by 44.95% compared to 2011. And it wasn’t just Boxing Day that was a success for online traders. Christmas Eve saw a huge increase in ecommerce visits (84m visits, which is an 86% increase compared to 2011) and Christmas Day followed the trends too (107m visits, 71% more compared with the 25th of December 2011).

Lengow say: “2012 was a great year for ecommerce in United Kingdom and ended on a high note with a record-breaking Boxing Day! This period – Boxing Day in particular – is representative of the drive of this market in 2012. The last past year showed that ecommerce was more than ever a key economic market that remains a growing sector thanks to a constant and stronger increase of its revenues.”



Netrivals price and market intelligence acquired by Lengow


Half of the top 10 fashion best sellers on Amazon UK are UK brands


Lengow acquisition by Marlin majority investment


£30m OnBuy Winter Price Crash slashes seller fees 50% on Boxing Day


Lengow Day 2020 is today, Thursday 1st October

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars