Small business marketing expert, John Hayes has announced a series of full day educational events based on his book Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing.
The paperback edition of the book is now available following the success of the eBook (released last year) which has topped Sales, Marketing and Public Relations charts on both Amazon and the Apple iBookstore in Australia, the United Kingdom and the United States
Becoming THE Expert: The Content Marketing Boot Camp will visit the following towns/cities:
• Cleethorpes/Grimsby – January 31, 2013
• London – February 13, 2013
More dates will be announced shortly.
Tamebay Discount
Tamebay readers can enjoy a £20 discount on tickets (which includes lunch and refreshments) with the discount code: “tamebay”.
Agenda
The full-day events will explain in plain English how small and medium-sized business owners and marketers can:
• Find the inspiration to create and publish compelling content that potential clients and existing customers cannot ignore
• Improve their rankings on the major search engines
• Generate leads, maintain relationships and sell more via email
• Win local, national and global media coverage with well-placed PR Campaigns
• Engage their prospects with social media
• Reduce their reliance on traditional (high cost) paid advertising techniques
• Shorten the sales cycle and reduce the need for cold calling techniques.
• Connect all the dots to build a cohesive content marketing strategy.
Free Webinar
Not sure if content marketing is right for your business? John will also be running a free webinar entitled An Introduction to Content Marketing on Wednesday, January 23rd at 10am.
