BigCommerce have launched their B2B Edition Open Source Buyer Portal, giving enterprise manufacturers, distributors, wholesalers, developers and agency partners creative control to build and customize the optimal B2B buyer experience with speed, at scale and at a lower total cost.
This is typical of how BigCommerce think – rather than build a proscribed platform with everything built in, they continue to build an open platform giving users choice of which services they wish to use. They have started to be opinionated, so for example you can build a BigCommerce website out of the box in minutes which is functional, but then you can plug in the services from payments to localisation tools that fit the needs of your business.
Having full access to the Buyer Portal’s open-source code equips B2B brands with the robust foundation to create tailored buyer experiences designed to meet their unique industry demands and workflows. Sellers can deliver a bespoke customer experience throughout the entire buyer lifecycle from product discovery to the sale, and can now extend into service and warranty support directly from a single portal. By leveraging this customizable starting point, B2B brands can potentially decrease the time and costs involved in developing their ecommerce sites, streamlining their operations and enhancing customer satisfaction.
With this release, BigCommerce B2B Edition is the only Enterprise focused, open-source B2B buyer portal application backed by a robust set of SaaS APIs. Optimized to deliver the utmost performance and flexibility, enterprise brands now have a solid foundation that can shave weeks off development and the full control they desire, without the burden of building from the ground up to create a buyer/seller experience that hits the mark.
– Lance Owide, senior director and general manager of B2B, BigCommerce
The Open Source Buyer Portal complements BigCommerce’s B2B Edition, a flagship suite of out-of-the-box B2B functionalities that collectively work together to provide B2B customers of all sizes with an open and intuitive B2B solution that transforms legacy B2B practices into a modern, agile and nimble digital operation with a composable foundation ready to scale with the business.
Benefits of the Open Source Buyer Portal
- Customized Purchasing Experiences. From a single backend, curate tailored purchasing experiences based on a buyer’s specific region, industry vertical and unique buying processes to better meet buyer expectations, drive conversions and build brand loyalty.
- Streamlined Servicing. Create integrated servicing experiences specific to industry best practices, including warranties, customer support and product servicing, helping to improve efficiency for customers and seller service teams.
- Faster Time-to-Market. Providing a powerful starting point helps remove the requirement for developers to build foundational B2B components, speeding up time-to-market and potentially more revenue generation.
- Reduced Development Costs. Leveraging a pre-built foundation and access to source code enables B2B brands to potentially save valuable development time, cost and resources for faster iterations and implementations, without compromising the buyer experience.
B2B Edition Buyer Portal, available globally for single and multi-storefronts with localized buyer experiences including language, content, pricing and promotions, is now offered both out-of-the-box and open-sourced, giving midmarket and enterprise B2B customers the advantage of next-level, B2B functionalities in a single solution. B2B Edition Buyer Portal automates administrative processes while streamlining the buyer-seller relationship to better efficiently manage orders, quotes and workflows that reduce operational burden and influence customer loyalty and conversion.
