When Belkin became sponsors of the Dutch professional cycling team, Belkin Pro Cycling just in time to make their debut at the Tour de France, they wanted to get the most out of their investment. At the same time as announcing Belkin Pro Cycling with it’s new website, they launched launched new ecommerce sites in France, Germany, Spain, Italy and the Netherlands.
Launching the ecommerce websites alongside the announcement of the sponsorship agreement was a key part of Belkin’s marketing strategy, allowing Belkin to take advantage of the additional website traffic generated by the news of the new sponsorship to promote their range of wireless home networking, entertainment devices, smartphone and tablet accessories, and home automation solutions.
When Belkin approached Trojan to implement its new ecommerce solutions with region specific content for five countries, Trojan recommended eSellerPro. Having been a Full Service eSellerPro Partner for over 4 years Trojan were confident that eSellerPro could collaborate to deliver the ecommerce solutions on time for the major Belkin launch.
Once committed to meet the aggressive timeline for to go public with the new sponsorship, Belkin, Trojan and eSellerPro’s implementation teams worked together to ensure the localized content, catalogue details and business processes where all in place in time for the launch.
Trojan etail have a wealth of experience in working with major retailers and manufacturers who have entrusted Trojan not only to look after their brand but also their customers. Trojan etail offer a range of services from store implementation and optimisation across multiple countries through to a fully outsourced managed service including warehouse and logistics.
Clive Murphy, Managing Director at Trojan explained why they work with eSellerPro. “eSellerPro ensured we could deliver what was a very challenging project, on time. I feel there are very few business’s that would have taken on this project due to the short timescales but is just goes to show that with two committed delivery teams and the support of the client, what seems impossible to achieve, can be done.
Currently Belkin Pro Cycling are sitting 11th in the Tour de France rankings, Great Britain are sitting 2nd with the Australian team ranked first.
