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4 Responses
Having worked through Ebay’s International Growth Programme with Webinterpret, it isn’t as easy as they make it sound.
My experience has been Title and Description translations wrong or incomplete – the Webinterpret translation algorithm isn’t as clever as they think it is, and it doesn’t translate to commonly used terms in niche markets.
Problems setting up payment methods correctly. Webinterpret couldn’t do what they said they could.
Errors on post rate information.
Moving into international markets is essential for growth but the solution provided is not complete. There is little point in paying for this service if you then have to double check every listing in every language to make sure it is correct. You are probably better off using a multichannel service, and then doing translation yourself on a controlled and targetted basis, so you know what is happening to your listings.
Sorry to hear problems with a cross border tool mentioned above. I hope this does not discourage other sellers to sell to European market which we know is must for most British businesses.
I guess any outsourcing of work brings challenges & what we have experienced is the same. It may worth to look out for local translating agencies for your listings and manage your listings yourself. If tambayguide has not got info on this area, this is something to add on. This gives you full control.
I am sure there are alternatives available which translate your listings not with programs but are human translated. This will incur higher investment but I am sure you get better ROI.
If you need help finding right tool, I am sure Chris and Dan can help you out. Otherwise, you can always email me.