ChannelAdvisor have announced their 2014 Autumn Release with the theme “E-Commerce. Empowered”.
The 2014 Autumn Release offers expanded global capabilities through support for marketplaces such as MeinPaket, Rakuten.de and Zalando. Enhanced eBay management with QuickStart and Custom options and new support for mobile advertising through its Mobile Bid Optimiser.
Global Commerce
ChannelAdvisor Marketplaces has expanded their global capabilities so retailers can better access consumers in Germany.
According to Germany Trade & Invest, Germany is expected to generate 48.4 billion euros from e-commerce in 2014, growing 25 percent from 2013. ChannelAdvisor now supports key German marketplaces, including Rakuten.de, MeinPaket and Zalando, in addition to eBay Germany and Amazon Germany.
eBay Your Way
ChannelAdvisor is giving retailers more control and flexibility over how they manage eBay, with eBay QuickStart and eBay Custom options.
With eBay QuickStart, new ChannelAdvisor customers can sell on eBay with one set of templates that automatically takes sellers’ preferences and creates fixed-price product listings for the marketplace. The QuickStart setup can reduce the time and configuration needed to launch on eBay. Additionally, retailers can continue to use eBay Custom, the classic way to sell on eBay with ChannelAdvisor. eBay Custom allows retailers to vary their selling strategy by items or groups of items, with different listing settings, ad templates, schedules and more.
Mobile Commerce
ChannelAdvisor is easing the time retailers spend adjusting their Google Enhanced Campaigns bids with its Mobile Bid Optimiser. This allows for campaign-level bid adjustments to be made based on effective revenue share (ERS) goals, making retailers’ mobile digital marketing strategies smarter and more cost effective with minimal effort.
ChannelAdvisor Bundles feature
Additionally, ChannelAdvisor is expanding the way retailers sell their products by introducing the ChannelAdvisor Bundles feature. ChannelAdvisor Bundles allow retailers to create a customised grouping of similar or complementary items that are sold together. Grouping items into consolidated packages for customers allows retailers to differentiate themselves from competition and reduce shipping costs. ChannelAdvisor automatically calculates quantities, updating and adjusting stock levels when each component in a bundle changes.
ChannelAdvisor 2014 Autumn Release
The 2014 Autumn Release also includes new features such as advanced Repricer Insights, an updated Report Centre and much more. To share more details about their 2014 Autumn Release, ChannelAdvisor are hosting a webinar on the 18th of September at 4pm BST.
