Snapchat adds Snapcash powered by Square

No primary category set

You can now send cash via Snapchat using Snapcash. It’s an instant mobile payments system powered by Square.

Square is a US mobile payments system and a PayPal competitor.

I’m frankly just rather amused by the song and dance video advert they’ve created. It’s hilarious and I do like the hint of the Emerald City kitsch.

https://youtu.be/kBwjxBmMszQ

It’s less obvious as to whether such an ad will appeal to the kids, teens and young adults who use Snapchat (Actually now I think of it, I don’t really know what SnapChat is.) but it makes a darn change from the usual cruddy and dull videos we get from payments firms.

The BBC has covered the story with greater levity here.

RELATED POSTS..

Half Brits more likely to shop in Crimbo Limbo than Black Friday

Half Brits more likely to shop in Crimbo Limbo than Black Friday

Snapchat debuts immersive augmented reality Snap Street on Brick Lane

Snapchat debuts immersive augmented reality Snap Street on Brick Lane

Google Cloud to Power Gen AI Experiences in Snapchat's My AI

Google Cloud to Power Gen AI Experiences in Snapchat’s My AI

Snapchat & Shien to join Tesco, TikTok Shop, Amazon & eBay at ChannelX Conference

Snapchat & SHEIN to join Tesco, TikTok Shop, Amazon & eBay at ChannelX Conference

Ruth Arber, Snapchat Head of Fashion, Retail and Travel, talks brand engagement

Ruth Arber, Snapchat Head of Fashion, Retail and Travel, talks brand engagement

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars